Magic 104.9 Grand Rapids Makes Music & Morning Changes

[sand2dunes]

Magic 104.9 Grand Rapids Makes Music & Morning Changes
https://radioinsight.com/headlines/1854 ... g-changes/

[famousprod]

They let their Programmer go Lee Stephens. Heard he built the Urban AC sound for it. Baisden was off for more than a year. Be interesting if iHM does flip one of their stations to UAC if they'll reach out Stephens. Get Steve too.

[audiophile]

Yeah, they've been shifting toward a more youth-friendly sound for a while.

I am not sure this is such a smart idea. I would've stayed the course with Urban AC, albeit with a more focused sound. This seems to be a change just for the sake of clearing Townsquare's piece of shit nighttime show in the second largest market where Townsquare owns radio stations. (The program originates at sister station 93.7 WBLK in Buffalo.)

What's interesting is the Buffalo station - at least for now - still shows Steve Harvey in its lineup.

Magic 104.9, meanwhile, has dumped Steve Harvey in favor of Rickey Smiley.

Another possible motivation for the change? Increasing cross-cume with WSNX so as to knock WSNX down a peg or two, which in turn would help WLHT and WGRD.

It'll be interesting to see what a day's worth of music looks like on Magic 104.9.

One area where I will give Magic 104.9 compliments: dumping Michael Baisden from afternoons in favor of local programming.

With Banks and Joyner gone, urban syndicated programing tanks.

[audiophile]

I omitted Harvey unintentionally.