Lansing - Nielsen Audio 12+ AQH results - Fall 2018 survey

[Schyster]

My .02.....probably all it's worth:

The only thing that surprised me about 92.1 is that it was as high as .8. This station has .2 written all over it. I have seen zero promotion whatsoever for it, and obviously the product leaves much to be desired.

WUOM scored respectable numbers in Lansing - not surprised as I hear many people refer to listening to that station as well as WVGR. My question - why does WKAR-AM air BBC World Service programming for most of the day instead of trying to get some of those ratings numbers by airing the typical NPR talk programming? Does WUOM or some other station hold exclusive rights to those programs in the Lansing area? Especially now that they have 105.1, it seems that they are missing a big opportunity.

It will be interesting to see how country on 107.3 will affect the country ratings in Lansing. WITL seems to be impacted by Duke, and adding another listenable country signal into the Lansing area won't help its cause in getting back to the top of the ratings heap.

[Calvert DeForest]

I don't remember exactly when 92.1 flipped, but I'm pretty sure it was mid-book. Some of that number is residual from the old Sports/Talk format.

I'd love to see the breakdowns as I'm sure Duke has made inroads to WITL's 35+ demo. Country, IMO, is probably the most rapidly-evolving music medium today, even more so than CHR or AC. The comparison between contemporary Country music and that of just 10-20 years ago is like apples and oranges. It's like comparing Steppenwolf's Born to Be Wild with Bill Haley's Rock Around the Clock. Same genre. Different music. Different audience. Duke found a niche and it appears to be paying off for them.

[Deleted User 12047]

Midwest abandoned "Duke FM" in Evansville recently.

[48125er]

LOL, 92.1 Puke FM has the same ratings as Star 105.7 50 Miles away.

[Deleted User 4520]

This is really too ashamed. DUKE FM is a super alternative for those who don't like "new" country. Seems when something new comes along, the stuff that came before it is just forgotten about and therefore that listener becomes alienated from said channel.

Midwest abandoned "Duke FM" in Evansville recently.