Cuts at Cumulus

[TC Talks]

Now I seriously wonder if 105.3 will be flipped, even though their ratings arent public, theyve been on a downward spiral for the past year and a half.

Name a station that has flipped in the last 5 years that resulted in more revenue?

"Flipped" was a tactic for operators who wished to be competitive in the 1990's. Today, it's simply a cost cutting measure.

[MegaHertz]

Now I seriously wonder if 105.3 will be flipped, even though their ratings arent public, theyve been on a downward spiral for the past year and a half.

Name a station that has flipped in the last 5 years that resulted in more revenue?

"Flipped" was a tactic for operators who wished to be competitive in the 1990's. Today, it's simply a cost cutting measure.

When I was still in radio, flips were taken more seriously. It took a lot of money and time and promotion. Now? Just make a new logo, a couple new liners and positioners and load different music into the system. It doesn't matter now.