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September 2025 Ratings...

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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bosco
Posts: 28
Joined: Sat Dec 04, 2004 10:43 am
Location: Grand Rapids, MI

September 2025 Ratings...

Unread post by bosco »

MWmetalhead
Posts: 5480
Joined: Mon Oct 14, 2024 6:59 pm

Re: September 2025 Ratings...

Unread post by MWmetalhead »

WSNX is sinking like a stone just like its big sister in Detroit (WKQI).

Wouldn't shock me if Mojo isn't renewed once his current contract expires.

WLHT is a dumpster fire in desperate need of an overhaul.

I'm also becoming increasingly worried about WKLQ, a station that I personally believe sounds good.
Buc-ee's sucks! Stay the hell away from my state.
radioandtventhusiast
Posts: 1459
Joined: Wed Nov 20, 2019 4:08 pm
Location: Toledo, OH

Re: September 2025 Ratings...

Unread post by radioandtventhusiast »

Mojo will still be on in Detroit, just not renewed in GR, right?
Rock and Roll will keep you young forever.

Bubbles up! -Jimmy Buffett, 1946-2023.
MWmetalhead
Posts: 5480
Joined: Mon Oct 14, 2024 6:59 pm

Re: September 2025 Ratings...

Unread post by MWmetalhead »

He's been on WKQI for nearly 25 years. He's aged out of the demo. His ratings are sinking. Radio billings keep sinking. WKQI and WSNX each just posted their worst ratings, or near their worst ratings, in a long time.

Even Drew & Mike as a morning show on WRIF didn't last that long (their run lasted about 19 or 20 years).

I am unsure when his current contract expires, but if ratings remain sluggish, it wouldn't surprise me if iHM will want to move in a different direction.

Another option could be to move him to a different station such as WNIC, although I only see that as an option if Jay Towers wants to take a step back.
Buc-ee's sucks! Stay the hell away from my state.
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TonySpaghetti
Posts: 57
Joined: Fri May 17, 2019 5:15 pm

Re: September 2025 Ratings...

Unread post by TonySpaghetti »

Why isn't 104.1 on this one?
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teetoppz28
Posts: 1909
Joined: Thu Jun 13, 2019 5:01 pm

Re: September 2025 Ratings...

Unread post by teetoppz28 »

TonySpaghetti wrote: Wed Oct 22, 2025 10:15 am Why isn't 104.1 on this one?
I *think* it's listed as WUOM...
Dropping knowledge on forum MAGAts (where DID they all go??).
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MWmetalhead
Posts: 5480
Joined: Mon Oct 14, 2024 6:59 pm

Re: September 2025 Ratings...

Unread post by MWmetalhead »

Correct, and they evidently didn't purchase this survey period, so they were scored as "N/A."
Buc-ee's sucks! Stay the hell away from my state.
radioandtventhusiast
Posts: 1459
Joined: Wed Nov 20, 2019 4:08 pm
Location: Toledo, OH

Re: September 2025 Ratings...

Unread post by radioandtventhusiast »

If Mojo were to move to a sister station, who could replace him on 95.5?
Rock and Roll will keep you young forever.

Bubbles up! -Jimmy Buffett, 1946-2023.
MWmetalhead
Posts: 5480
Joined: Mon Oct 14, 2024 6:59 pm

Re: September 2025 Ratings...

Unread post by MWmetalhead »

Perhaps his son. He works for iHM and is a solid on-air talent.
Buc-ee's sucks! Stay the hell away from my state.
radioandtventhusiast
Posts: 1459
Joined: Wed Nov 20, 2019 4:08 pm
Location: Toledo, OH

Re: September 2025 Ratings...

Unread post by radioandtventhusiast »

Is his son part of the Detroit group?
Rock and Roll will keep you young forever.

Bubbles up! -Jimmy Buffett, 1946-2023.
MWmetalhead
Posts: 5480
Joined: Mon Oct 14, 2024 6:59 pm

Re: September 2025 Ratings...

Unread post by MWmetalhead »

He voice tracks WKQI 's afternoon show from WFLZ in Tampa, where he hosts mornings.
Buc-ee's sucks! Stay the hell away from my state.
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