February 2025 Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
MegaHertz
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Re: February 2025 Ratings

Unread post by MegaHertz »

Has that always been there or am I just nuts? WRCJ 11th in the beauty pageant numbers? I must have missed them before. That's really great to see. Something off the beaten path.
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stopnswop2
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Re: February 2025 Ratings

Unread post by stopnswop2 »

I just noticed it in January's ratings and made a comment about how it was funny that WLLZ is being beat by classical music
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ChrisWL1980
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Re: February 2025 Ratings

Unread post by ChrisWL1980 »

I count 10th, even though they were down slightly. Not to mention they're ahead of all of the Urban stations except Mix.
I don't recall them doing that well even during the pandemic when classical formats had sort of a mini boom. I also don't recall the last time, or if ever, a classical station (even WQRS) was that high in the ratings. I'm wondering if listeners are once again seeking a relaxing refuge from the news.
MegaHertz
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Re: February 2025 Ratings

Unread post by MegaHertz »

Was it 10th? Oops. Either way a great showing. I mean, what else is out there worth searching out? How many times can people sit through KISS and Motley Crue? Bad news? Jesuscasters? Horrid current mainstream music? I don't blame them one bit. Frankly, it's nice to see classical and jazz making a nice comeback.
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stopnswop2
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Re: February 2025 Ratings

Unread post by stopnswop2 »

What's going on with The Bounce lately?
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MWmetalhead
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Re: February 2025 Ratings

Unread post by MWmetalhead »

Disinvestment in the station by Beasley has led to deteriorating performance. I don't know if the station has any live talent anymore. The couple on-air personalities I've heard lately are not good and sound voicetracked.
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MegaHertz
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Re: February 2025 Ratings

Unread post by MegaHertz »

Considering the station is 10 years old next summer, I'd venture to say the novelty is long gone. It was different, which was great, a chance for my age group to have our own "classic" station. However, unlike Stairway to Heaven, Free Bird and More Than a Feeling, once you heard those same songs a few times, the thrill was gone and it became just another station. Most of us who would listen would just pull those songs up on our phones or make a playlist of our own.

I'd like it if there were more 90s+ hit stations, but like with everything else, it'll just get boiled down to the LCD of 200 songs or so. Not unlike other stations that are playing 40, 50 year old music like it's brand new.
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BFSEsq
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Re: February 2025 Ratings

Unread post by BFSEsq »

Here's my out of left field theory (no idea if this makes any actual sense): people that miss the old, true soft rock of the old WNIC -- or miss The Breeze -- are switching to classical.

Maybe that doesn't really make sense because obviously WNIC is doing incredibly well, but I think WNIC's listenership MUST have shifted somewhat. WNIC, if anything, is taking people away from WDVD now.
MWmetalhead
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Re: February 2025 Ratings

Unread post by MWmetalhead »

WRCJ has only 100,000 weekly listeners. TSL is enormously high.

WNIC has 400,000 more listeners over the course of a full week than ultra bland WDVD. WNIC is #1 in cume by a country mile.

WKQI and WOMC each used to cume near a million for years and years but that is no longer the case. WDVD used to cume near 900,000 but now only cumes around 640,000.

15 years ago, WDVD was my favorite music station. Now, I cannot stand to listen to it for more than 10 minutes.

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TC Talks
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Re: February 2025 Ratings

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As an advertising buyer, I'd take TSL over cume anyway. It's much cheaper to go deeper.
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tivoking
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Re: February 2025 Ratings

Unread post by tivoking »

I worked part-time at a store that played WOMC in the 2000s, then they went to Muzak which was so refreshing with the wide variety of music. The box said Muzak, but I think the service changed its name a couple of years later. WOMC was still playing Dancing Queen and The Beatles at that point. Do stores still play WOMC? Probably a Hallmark store.
Sky
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Re: February 2025 Ratings

Unread post by Sky »

Beasley Media Group should buy 102.7 WDKL and put The Detroit Praise Network back on it. Do we really need both 93.1 WUFL and K-Love. Praise 102.7 WPRZ FM.
MWmetalhead
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Re: February 2025 Ratings

Unread post by MWmetalhead »

tivoking wrote: Mon Apr 07, 2025 11:14 am I worked part-time at a store that played WOMC in the 2000s, then they went to Muzak which was so refreshing with the wide variety of music. The box said Muzak, but I think the service changed its name a couple of years later. WOMC was still playing Dancing Queen and The Beatles at that point. Do stores still play WOMC? Probably a Hallmark store.
Harbor Freight plays WOMC. I think I heard it in an auto parts store as well.
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billmich88888
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Re: February 2025 Ratings

Unread post by billmich88888 »

are these "shares"?

if so , wouldn't the pool of people listening to am/fm radio be down quite a bit in the last 15-20 years?
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