WTKA is now The BIG?

[pargoff]

That's the best they could come up with? Awful

[billmich88888]

the what?

[riggs]

The Big 1050. It's not just he Big

Working in "Big 10" in Big 10 country at a station that carries a bunch of college sports.

Makes sense to me.

[billmich88888]

not seeing anything like that on their website

[pargoff]

I guess someone decided it was finally time to move away from the same branding used by 97.1.

In my opinion, the name is cheesy and sounds like something an Oldies station would use.

I agree, it's really bad. The connection to the big ten sort of makes sense, I guess? Still, I'm sure this was in the works for a long time and this was their best shot.

[billmich88888]

Pizza 1050 WPZA

[stopnswop2]

I guess someone decided it was finally time to move away from the same branding used by 97.1.

In my opinion, the new name is cheesy and sounds like something an Oldies station would use. The new logo does look very nice, though.

Looks like the non-sports programming has largely been tossed to the curb. That's a good thing.

Hopefully the station restores decent sounding audio on analog AM if it hasn't already. The sound quality has sounded like shit for years.

When I read the thread title I thought huh, they flipped to Oldies? Lol