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Channel 7 (WXYZ) rebranding next Monday?

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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Rate This
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Re: Channel 7 (WXYZ) rebranding next Monday?

Unread post by Rate This »

MWmetalhead wrote: Tue Apr 23, 2024 6:00 am "7News Detroit" sounds sterile and generic to me.
Interestingly Bill Bonds would often say “Channel 7 News has learned…” or something like that so they aren’t exactly reinventing the wheel. I don’t like having the Detroit name in every mention of what is happening though… would “7 News” or “Channel 7 News” work any better without Detroit flung about every 5 seconds?
Donald Trump… In your guts you know he’s nuts.

The Resistance begins now.

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Dear America… you were warned.
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Re: Channel 7 (WXYZ) rebranding next Monday?

Unread post by Rate This »

MWmetalhead wrote: Tue Apr 23, 2024 11:41 am There was nothing wrong with "Action News."

"7 News" does sound cleaner than "7 News Detroit "
From what I understand they have to pay a royalty to the company that owns the trademark for Action News in order to use it and that’s probably the culprit.
Donald Trump… In your guts you know he’s nuts.

The Resistance begins now.

This is a pro-Democracy account.

Dear America… you were warned.
IIN4MU
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Location: Tigertown, baby!

Re: Channel 7 (WXYZ) rebranding next Monday?

Unread post by IIN4MU »

The Circle's product really hasn't been true to the tight Action News format for quiet some time, but the trademark comments piqued my curiosity. According to the "Action News" article on Wikipedia - which may or may not be entirely accurate, of course - the trademarked name is owned by Cox Enterprises (part of the Cox Media Group family). Of the dozen-ish stations they own around the country, a few actually brand as "Action News," while a few others use the competing "Eyewitness News" format name.
GS3580
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Joined: Sat Feb 24, 2024 11:27 pm

Re: Channel 7 (WXYZ) rebranding next Monday?

Unread post by GS3580 »

It’s weird seeing the Action News brand gone. Not a fan of ‘7 News Detroit.’ As long as they don’t get rid of the 62 year old circle 7, I’m good.
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