Bud Light slammed for partnering with Dylan Mulvaney: 'Fixated on going woke'

[Matt]

1994, Bud Light produces an ad where men dress up like women to win a pool contest.

It’s the height of absurdity.

https://youtu.be/ttv7uN8-5jc

It still is.

It's also nearly 30 years ago. Keep up, sparky.

[Matt]

And this one is for the "everything is going great" crowd: https://adage.com/article/marketing-new ... es/2489431

Bud Light still sucks. Craft beer is where it's at.

[bmw]

And this one is for the "everything is going great" crowd: https://adage.com/article/marketing-new ... es/2489431

She clearly was in way over her head.

“If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” the beer’s VP of marketing explained last month. “What I brought to that was a belief in, okay, what does ‘evolve and elevate’ mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.”

Shifting the tone? From what to what? And appealing to women? How does a transgender marketing campaign appeal to women?

[Rate This]

And this one is for the "everything is going great" crowd: https://adage.com/article/marketing-new ... es/2489431

She clearly was in way over her head.

“If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” the beer’s VP of marketing explained last month. “What I brought to that was a belief in, okay, what does ‘evolve and elevate’ mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.”

Shifting the tone? From what to what? And appealing to women? How does a transgender marketing campaign appeal to women?

Random thoughts:

She’s a graduate of The Wharton School and Harvard Business School… if someone warned her she probably thought she knew better.

She’s also… a registered Republican. It could be possible that this is another of those “someone with a right lean preemptively overreacts and throws the baby out with the bath water” deals. Often they aren’t aware that only a few people make noise or care and perceive some of the in your face left leaning stuff as popular on a big scale. Trouble is that it isn’t. It could also be an overreaction (“we aren’t doing enough to be inclusive!”) the same way taking the black guy off the uncle bens package supposedly corrected some flaw with the brand.

I also think social media may be distorting what these folks see as normal and what people want. They look at it and see people protesting and being active in raising awareness or whatever and assume everybody is doing it. I haven’t met ANYONE clamoring for virtue signaling and inclusivity of this type. Most folks just want to be left alone and want things to be how they were 20 years ago before we had “influencers” attempting to spread activism as if they speak for the rest of us. This executive is 40.... Almost by default she would be out of touch with people 20 years younger than her.

There is a 1 minute video where she spits out a bunch of gobblety-gook about changing the brand in this article... you're right.. she had no earthly clue what she was doing... it's worth watching:
https://www.dailymail.co.uk/news/articl ... versy.html

[Bryce]

And another one gone and another one gone
Another one bites the dust....

Another top executive at Bud Light's parent company has taken a leave of absence amid an ongoing backlash over its partnership with transgender influencer and activist Dylan Mulvaney.

Anheuser-Busch, based in St. Louis, Missouri, said Daniel Blake, the vice president overseeing marketing across its mainstream brands, was taking a leave of absence. It comes just days after trade magazine Ad Age revealed Alissa Heinerscheid had also stepped back from her role as marketing chief for Bud Light.

You guys wanna tell me again that this hasn't hurt sales?

[Rate This]

And another one gone and another one gone
Another one bites the dust....

Another top executive at Bud Light's parent company has taken a leave of absence amid an ongoing backlash over its partnership with transgender influencer and activist Dylan Mulvaney.

Anheuser-Busch, based in St. Louis, Missouri, said Daniel Blake, the vice president overseeing marketing across its mainstream brands, was taking a leave of absence. It comes just days after trade magazine Ad Age revealed Alissa Heinerscheid had also stepped back from her role as marketing chief for Bud Light.

You guys wanna tell me again that this hasn't hurt sales?

How is partnering with someone you don’t agree with license to stop drinking something you must like if you drink it regularly? I don’t get it. Who gives a flying fuck what’s on the outside of the can? Conservatives have mastered the art of being the victim.

[audiophile]

The BudCott has hurt them. I don't drink so don't blame me, it's the red-blooded smoking/drinking crowd that has stopped buying.

[Taco]

I don't buy or drink Bud Light because it's a bad beer IMO. I honestly never understood its former popularity. That said, I still buy Anheuser-Busch products. I like what I like and I'm not going to let a label get in the way of that. And if somebody does, well then they have bigger problem on their plate. King Cobra RULES!!

[TC Talks]

Well I guess they caved... Bunch of pussies.

Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, were on leave, the company said in a statement.

“We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands’ activities,” Anheuser-Busch said in a statement. “These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

They're country? They aren't Americans.

[Bryce]

King Cobra RULES!!

"And his mama cries."

[Mega Hertz]

King Cobra RULES!!

"And his mama cries."

I get that reference.

I will have you know, sir, we drank that nasty shit at 17 and Van Dyke, too.

[Matt]

I think Taquito and matt1 share something - can't quite put a finger on exactly what that is.

[Chrocket87]

I think Taquito and matt1 share something - can't quite put a finger on exactly what that is.

They’re both retards?

[Bryce]

The number of pseudo-offended people is so small it doesn’t matter.

Sales of Bud Light fell 17% in the week ended April 15 compared to the same week in 2022, according to an analysis of NIQ data compiled by Bump Williams Consulting provided to the Wall Street Journal. That same week, sales of rival beers Coors Light and Miller Lite each grew nearly 18% compared to the same week a year earlier.

https://www.weny.com/story/48788296/bud ... -the-brand

[teetoppz28]

Sales will be back to normal once the once-hated NFL (remember THAT redneck debauchery over kneeling?) season starts up. They'll be sitting on their asses in their once-hated Nikes (remember that one as well? Colin Kapernick.), watching football, and drinking a Bud Light.

Triggered rednecks have short-term memories.