Old soundchecks and TV commercials for West MI radio stations

[TC Talks]

Back when WJFM played MOR then Classic Hits, MUS dominated Grand Rapids with country.

[ftballfan]

I find it hard to believe that 102.9 WFUR at one point had more listeners than 93.7!

Also on page 171, the Flint ratings are shown. 102.5 went from an also-ran to dominant #1 in a year!

[TC Talks]

Top 5 finishers in spring 1987 (I'm not sure why the URL mentions "Fall") were as follows in P25-54:
1. WCUZ-FM
2. WLHT
3. WLAV-FM
4. WOOD (AM), a bit of a surprise.
5. WOOD-FM
WMUS-FM was a respectable #7.

This was about when I started in Grand Rapids at one of the stations above (moving over from WCSX in Detroit).

[weathernut]

Remember the commercials well. Remember the station and studios just as well, when it was on Giles about 1/2 mile east of Whitehall Rd. Won plenty of trivia contests with the help of my dad.
I lived and breathed KLQ after about 14 years of age which was 1985 and throughout high school which I graduated in 1989. The Q-morning zoo and the KLQ Air Force with Danny Douglass. I still have my wings. The on air battle was pretty intents with GRD, but some of it was pretty disgusting with Bubba The Love Sponge. I always enjoyed the late night quicky that I had every 30-days or so with Darla-J too.
I never paid attention to ratings back then, but I thought it was a stupid move to go after the “old fart dinasours” when just a couple of years prior, they were telling me “ don’t be a Dick, turn off the old fart dinasours.
With a 10-share, why would you make a change? I for one was pissed at the time.

[Honolulublue4life]

I remember another WMUS commercial that had Toby Keith in it.

[tc]

I always enjoyed the late night quicky that I had every 30-days or so with Darla-J too.

Huh???

[weathernut]

KLQ ran a couple of contest during the overnight hours where they would play snippet of a song and you had to call in with the title and artist. They called it the late night quickie.
You could only win every 30 days. Sorry for the confusion.

[weathernut]

Metalhead, yes, I was referring to KLQ. Why on earth would you flip formats when you have a 10 share in the market? I mean, would you see KFR in Kalamazoo or B93 flipping?

[weathernut]

https://on.soundcloud.com/8mJyB

Now you guys have got me going down memory lane all over again. Thank you though.

[Trophyhead]

I am a klutz, in that I don't pull quotes from above in a thread (pertaining to weathernut on ratings dive moves) and put them in my copy well. Also apologies for referencing another market, here.

I was working at WILS in Lansing after Sentry Insurance bought them, reformatting "Rock 101 WILS" and its nine-share to "LS (Love Songs) 102," though it is 101.7 on the dial. It dove to a 2.8 in the course of a couple seasons of rating books.

Should have accepted this as a foretaste of corporate radio, as all staff gathered in the lobby, Fall of '84 to hear about why this result was a "good thing." Especially when the presenter, Wayne "Huggy Bear" Phillips was before us in a blue sportcoat, red shirt, white tie and coordinated polyester slacks. Sentry didn't hold onto that broadcast outlet a whole lot longer.