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WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
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Ben Zonia
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Joined: Sat Jun 03, 2006 10:35 pm
Location: Honor

WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by Ben Zonia »

WWMK Mac FM 106.3 went all Christmas today. WLXT Light 96.3 is scheduled to go all Christmas on Saturday.
"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."

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ChrisWL1980
Posts: 973
Joined: Wed Nov 06, 2019 2:36 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by ChrisWL1980 »

Hasn't 106.3 flipped as early as Halloween before?
It's sad I have to say that waiting until the week before Thanksgiving is showing some restraint as far as flipping to all-Christmas goes.
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Taco
Posts: 627
Joined: Sun Aug 21, 2022 9:55 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by Taco »

Trash. WHNN already flipped over to Christmas music. Ugh! I think it's lazy programming and I am sure they are alienating many listeners.
Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six
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whitebalance
Posts: 230
Joined: Sun Jan 02, 2005 9:46 pm

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by whitebalance »

Lazy cheap promotion.
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TC Talks
Posts: 12944
Joined: Wed Oct 26, 2005 2:41 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by TC Talks »

RadioGarden
TuneIn
Alexa

Plenty of options to work around this worn out tradition.
283,000,000 Americans didn't vote for Trump.

"When the going gets weird, the weird go Pro."
-Hunter S. Thompson

Posting Content © 2024 TC Talks Holdings LP.
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organman95
Posts: 650
Joined: Mon Aug 31, 2015 9:49 pm

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by organman95 »

Taco wrote: ↑Tue Nov 15, 2022 7:53 pm Trash. WHNN already flipped over to Christmas music. Ugh! I think it's lazy programming and I am sure they are alienating many listeners.
WSAG flipped Nov 1..

How many stations in Northern MI switch to all-Christmas music?
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ChrisWL1980
Posts: 973
Joined: Wed Nov 06, 2019 2:36 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by ChrisWL1980 »

Oldies 93 in Newberry/Sault does it too.
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Taco
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Joined: Sun Aug 21, 2022 9:55 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by Taco »

I would be curious though to see if these flips to Christmas music still appeals to their core demographic. I'm sure there are a good portions of their respective listeners who feel alienated and ended up changing the dial. Granted we have satellite radio, USB drives, etc, that isn't the point.
Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six
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Mark Elliott
Posts: 112
Joined: Wed Dec 01, 2004 2:09 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by Mark Elliott »

Taco wrote: ↑Sat Nov 19, 2022 3:28 pm I would be curious though to see if these flips to Christmas music still appeals to their core demographic. I'm sure there are a good portions of their respective listeners who feel alienated and ended up changing the dial. Granted we have satellite radio, USB drives, etc, that isn't the point.
In larger markets (Detroit, Chicago) it is a good news/bad news situation. It attracts a large number of listeners to the station in December. WLIT actually more than doubles in listeners, both casual and frequent. The bad news - it can't keep them after Dec 25th. At least that has been the pattern of PPM markets like Chicago in the past.

In smaller markets, the "all Christmas" switch is as much a tool for advertisers as it is listeners. Advertisers who want to attract customers that are Christmas shopping know that Christmas music listeners are probably in more of a shopping mode.
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Mark Elliott
Posts: 112
Joined: Wed Dec 01, 2004 2:09 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Unread post by Mark Elliott »

MWmetalhead wrote: ↑Tue Nov 22, 2022 9:32 am WLIT throughout 2022 saw some of its best non-seasonal A25 to 54 numbers in ages, frequently besting WTMX and nearly everyone else.

Yes, the numbers rise to insanely high levels around Christmas, but throughout the year that is currently a strong performing station.
You're paying more attention than me.. where are you seeing Chicago 25-54s?
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