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Say what you want about Cumulus, but this is an EXCELLENT hire...

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
Realist
Posts: 1152
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by Realist »

Pretty apparent with this hire that the country format on 93.1 isn’t going anywhere
option1
Posts: 67
Joined: Thu Nov 24, 2011 10:52 pm

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by option1 »

He should make sure to keep his attorney on speed dial and read the fine print of Finteri’s contract. Especially the non-compete section.
MrTaterSalad
Posts: 210
Joined: Fri Jun 24, 2016 11:18 pm

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by MrTaterSalad »

What is this guy going to do to 93.1 that's really going to make a difference for the station or a dent in the ratings?

Will Cume-less let him rerand the station to a less generic sounding name or move W4 back to Detroit? I doubt that it will be rebranded, much less bringing back W4 Country.

Hire good, local DJs like a Chuck Edwards, Lisa Jesswin, Renee Vitale, Sandy Kovach, etc. to work airshifts at the station? Probably not there either.

Go live and local all day and evening? It's likely one or more of the shifts will be voicetracked, nights almost being guaranteed with the crappy Nash Nights Live with Eliena.

Change the music mix to a gold-based playlist with more 80s and 90s tracks to counter 99.5's CHR of country music approach? I'd be stunned if a Nash Icon or gold-based country format ended up on 93.1.

What tangible, meaningful changes can we actually expect from this guy at 93.1?
Mega Hertz
Posts: 4595
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by Mega Hertz »

MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.
"Internet is no more like radio than intravenous feeding is like fine dining."
-TurkeyTop
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Colonel Flagg
Posts: 1467
Joined: Tue Nov 18, 2008 3:54 pm

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by Colonel Flagg »

Mega Hertz wrote: Wed Mar 31, 2021 12:14 pm
MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.
He probably won't be there long. I give him a year before some sort of calamity occurs, or, he gets a better offer. Even so, opportunities are limited. It ain't like the old days.
"Nobody leaves 'til I do, and I never do"
Mega Hertz
Posts: 4595
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Unread post by Mega Hertz »

Colonel Flagg wrote: Thu Apr 01, 2021 12:26 pm
Mega Hertz wrote: Wed Mar 31, 2021 12:14 pm
MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.
He probably won't be there long. I give him a year before some sort of calamity occurs, or, he gets a better offer. Even so, opportunities are limited. It ain't like the old days.
I was just talking with my brother the other day about the biz. Remember the local ownership? Live jocks 6-10, 10-2, 2-6, 6-10, 10-2, 2-6? Getting the new record on before the guy up the dial? Pushing the request line? Talking about the record? Hitting the street with the promo team? Stealing the promo from right out under the competition's nose?


If not for Dave and Chuck in the AM, it would be ipod most of the day. The only FM really worth bothering with is WRIF.
"Internet is no more like radio than intravenous feeding is like fine dining."
-TurkeyTop
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