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Awful ALT 98.7 down to a 1.6 share

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
non-anon bob
Posts: 170
Joined: Thu Oct 06, 2005 10:41 pm
Location: South Lyon

Awful ALT 98.7 down to a 1.6 share

Unread post by non-anon bob »

In today's release of Detroit's February 2021 Nielsen Ratings book, ALT 98.7 has dropped to a new low of only a 1.6 market share. Debbie Kenyon and Tim Roberts, YOU are going to have to give CEO David Field's people the news that the Alternative format DOES NOT WORK in the Detroit market. Need to change to a "Bob FM" or "Doug FM" format to increase your numbers, without spending much money! Soon! http://www.stationratings.com/sr_ratings.aspx?market=11
...and NOW, Ladies & Gentlemen...The Next Poster!
...CKLW, the Motor City...
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48125er
Posts: 375
Joined: Thu Aug 04, 2011 5:50 pm

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by 48125er »

Not surprising, Fault 2.0 a failure.

Im surprised that 12,000 people actually listen to 1130,and 33,000 listen to 1270, Are they sure it wasnt they didnt misread it as 12 people and 33 people listen to those 2 colossal failures.
Realist
Posts: 1152
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Realist »

Lowest rated FM station that pays for Nielsen. 🙄

Should’ve left it as The Breeze
Mega Hertz
Posts: 4595
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Mega Hertz »

Hey, tweak it to more gold product, dump Lazlo, give us at least 2 live and local dayparts, cut that 2 minute promise shit, and, I can't stress this enough...STOP WITH THE BILLIE EILISH AND SISSY MUSIC!!!

It's literally THAT fucking simple. Might not be #1 every book but I guaran-fucking-tee you'll do better than a 1.6
"Internet is no more like radio than intravenous feeding is like fine dining."
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SoutheastMIViewer
Posts: 210
Joined: Sat Jan 09, 2021 2:19 pm
Location: The Hills

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by SoutheastMIViewer »

Just replicate what 89x had for alt music and boom ratings go up!
If you don’t have a mask covering your exhaust pipe on the car, you are not trying to stop global warming by preventing the harmful emission particles from spraying out!
Deleted User 15502

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Deleted User 15502 »

This is a real disappointment, the fact that this is supposed to pacify former 89x is totally misguided. Alt sounds like a cross between The old Alt 106.7 and what AMP radio was. In my eyes, this isn't alternative rock or what I think of, when I think of that.

The station is totally canned and has no personality. I know it's not 1997 anymore but at least have a little heart, that's one thing I enjoyed with 105.1 The Edge, The early days of 89x, and Planet 96.3. The Personality's of the station really made it what it was. The VT DJ's give me the impression they know nothing about the music they are playing.

It would be nice to hear a bit more 90s material thrown in, there is next to none. I will say one good thing, at least they don't play: Queen "Another bites the dust" " We will rock you" . I think Alt 106.7's last book was like a 1.4.

If things stay as they are, this station is done by fall.
ftballfan
Posts: 955
Joined: Thu Sep 17, 2009 6:38 pm

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by ftballfan »

It could be worse:
Alt in San Francisco (which is on a slightly grandfathered Class B signal) is losing to two AMs with no FM presence, three San Jose-based Class B FMs that don't put a 60dBu over the northern half of the metro area, and is tied with a San Jose-based Class A FM that is short-spaced to a co-channel on the northern end of the metro area and is also co-channel to a translator in San Francisco proper
Detroit313
Posts: 69
Joined: Mon Dec 03, 2018 8:32 pm

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Detroit313 »

Why is Entercom such a mess?

Hubbard's KPNT in St Louis just hit an all time ratings record. A massive 8.3 share. There are plenty of successful Alternative stations around the country. Why is it so hard for Entercom to run good successful stations? They ruined all the Alternative stations they got from CBS Radio.
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windsor
Posts: 588
Joined: Sat Dec 04, 2004 8:27 pm
Location: In OZZy"s BoneYard.....

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by windsor »

SoutheastMIViewer wrote: Tue Mar 23, 2021 6:28 pm Just replicate what 89x had for alt music and boom ratings go up!
This is the way to go and rename it from a losing moniker ALT which already failed on 106.7 to 98X .......
F**K Trudeau and F**K CBC !!!!
Mega Hertz
Posts: 4595
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Mega Hertz »

It's fucking stupid. I don't understand why this is so difficult. Not only is nobody listening to this garbage, I'm in contact with people in OTHER MARKETS who hate this shit. It's like opening a Burger King and only serving liver and onions.

But hey, let's sit around and have meetings about why nobody cares about radio anymore. Why everyone goes to satellite or streaming. DURRRRRRRRRRRR.
"Internet is no more like radio than intravenous feeding is like fine dining."
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MotorCityRadioFreak
Posts: 7760
Joined: Wed Jul 29, 2020 6:26 am
Location: Warren, MI

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by MotorCityRadioFreak »

Somebody tell me when they get better. I flipped my clock radio alarm to WRIF. Not because I like Dave and Chuck the Freak, but it's the only thing worth listening to in the morning on terrestrial radio. Pathetic.
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GREATLAKESVET
Posts: 43
Joined: Mon Dec 06, 2004 2:13 pm
Location: Great Lakes Region

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by GREATLAKESVET »

Realist wrote: Tue Mar 23, 2021 5:47 pm Lowest rated FM station that pays for Nielsen. 🙄

Should’ve left it as The Breeze
I agree. It's nice to have a true alternative to the better varieties of the same crap everyone else is playing.
Great Lakes Vet
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WOHO
Posts: 824
Joined: Thu Dec 16, 2004 12:05 am
Location: 2965 Pickle Rd.

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by WOHO »

How did the Breeze rate in comparison?
Deleted User 15502

Re: Awful ALT 98.7 down to a 1.6 share

Unread post by Deleted User 15502 »

It fluctuated from mid 3's to high 2's. It might of gotten close to a 4 once. It was doing leaps and bounds ahead of ALT. My own view is, bring The Breeze back.
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