December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

[Trophyhead]

I do wonder if "Real Oldies 1480 and 850" WGVU-AM's 1.1 is a high-water mark, since they took up this presentation what, 12 years ago.

I listen to it, as it fits my demographic and I find more songs I want to hear there, versus "The Q" or rimshot classic hit signals. If I am trying to find the Spartans, I would tune in "Big 101.3," but was not there to seek and stay with its music.

Newsradio WOOD AM/FM is something of a misnomer, as there's a negligible amount of content gathering going on there, mostly a dispensation of network sources and WOOD-TV audio repackaging.

[option1]

The 3 music stations Lite, SNX, and Hot are definitely struggling. SNX has lost its identity, Hot never had an identity, and Lite is caught in a bad music cycle in which they don’t “own” any records. Flipping around to all 3 stations and hearing the same Justin Bieber song in a quarter-hour is tiring for the average listener, especially when the content between the records is either weak or non existent. Listeners are turned off...literally.

[originalzzmfmjock]

The 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.

[jesusjenny]

Real Oldies is also now on 95.3 in GR too. Sounds good - should only help!

Not surprising about Mich Radio. It's a full service station with LIVE bodies and real news from 5AM-8PM. Makes a difference.

[IIN4MU]

Another stellar performance for the Cumeless stations. What a joke.

[48125er]

At least 101.3 sounds better than it did before, 106.1 is tied with a peashooter classic hits station that barely comes into kent county, also hilarious 105.3 is tied with a rap station.

94.5 remains steady.

[ftballfan]

The Ticket is also tied with:
- WTKG, an AM-only radio station with no translator
- Lansing's NPR member station that barely gets into Kent County

WLCS has a decent signal in parts of Ottawa County, which is in the market.

[MrsWarmth]

Thunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.

These are long term moves, you can't expect results after just two years. This is part of a long term plan to dominate Grand Rapids.

[bugzapper]

The 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.

Real Oldies: Bob, Bob, Rob, Bob

[RandJob]

There's got to be some type of housecleaning at Cumulus soon, right? There were already rumors they were courting a new OM pre-covid and this may be one of their worst collective books in history. Are they waiting until things return to some normalcy to finally pull the trigger?