TV News Ratings November 2020

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Yes, to VP/Gm of something. I think outwest. Ed was in charge of Dave Manny and Tim Dye at XYZ.

Scripps VP of Operations but he stayed in Southfield. Had to look it up and then remembered. If I remember right Fernandez was the reason Dye was hired.

[Fred]

Yep. Dye came from GR. His wife didn't like the commute. Not sure why because he was only there a day or so a week.

[Fred]

Notice the usage of the phrase "increased news share." So, if total news viewership share went down but 7's portion of the pie went up a bit (even if their raw share number was flat to down), the station is claiming success.

What the heck does the term "increased ratings growth" even mean?

Channel 4 remains dominant over Channel 7, just to a moderately lesser extent than before.

Where are you seeing "flat to down"? Everything in that memo showed growth. I agree that each station will spin the numbers to make them look the best. That is why Ch4 always claims success based on HH. Ask their advertisers if they pay based on HH. (hint; they don't). I would question your use of "dominate" without seeing actual numbers in demos.

[screen glare]

A modern day Bill Bonds would help any Detroit station. Especially in this Trumpian era of anything goes. Get one man. A midwest-born (Michigan-born is best) authoritarian type. Not too young. Not too old. Somebody well read. Somebody polarizing. Somebody experienced in TV news reporting.

Pay him millions.

Get rid of almost all the station’s other anchors. Those left should get a pay cut.

Anyone else reporting news outside or inside must also make less money.

People would watch a smart, plain spoken, polarizing male star with experience who was born in Michigan or somewhere midwestern.

And make sure your meteorologists are all attractive females from different ethnicities/races.

My 2 cents.

[Fred]

I think that Bill would be a bit to "polarizing" for this generation.