Spring 2019 Nielsen Audio Quarterly Report (Updated: 07-23-19)

[CK-722]

I ran across the "Redlining" maps for Michigan. I compared the map data wth the 70 dBu contour of the WNWZ translator. A very close match. They should be able to attract some really decent ratings with some kind of an Urban format. Townsquare could do to Cumulus in Grand Rapids what Cumulus is doing to Townsquare in Flint with WDZZ vs. WCRZ.

[CK-722]

WNWZ did attract great ratings before altering their programming (and before 97.3 making improvements). They were up to a 3.4 share in ages 12+! Some 50,000 watt signals in the market attract only half as much AQH share.

Townsquare could do to Cumulus in Grand Rapids what Cumulus is doing to Townsquare in Flint with WDZZ vs. WCRZ.

I don't understand that statement; Cumulus has no Urban format of any kind on the air in Grand Rapids. WNWZ is owned by Townsquare.

WDZZ consistently has been the #1 station for several years now over WCRZ. Not comparing apples to oranges, just the ratings and rankings. To ANY of Cumulus' properties.

[Ben Zonia]

I wonder if by adding a translator to an Urban Gospel AM station and combining that to a sort of “Urban AC Gospel” format that it could have a ratings appeal similar to WCSG. Or would that only work in Grand Rapids?

[phil mckracken]

Metalhead. You obviously are not seeing the entire book. WKLQ had a H*** book. You should do your homework.