Theory regarding Cumulus' next format move

[CJ]

Nope, that was me typing and not enough coffee in me yet. I meant “Vibe”

[TheGadgetGuy]

Bingo. The Vibe is the "brand" I was alluding to in my earlier post.

Tough to say if any aspect of that RDS readout is legit or not. My guess is the ensuing format will NOT be "jazz, rhythm and blues."

The RDS readout probably serves the same sort of purpose as the "West Michigan's Polka Station" one. Some odd form of stunting. Will be interesting to see if 94.5 brings that stunting over to the audio side of things as well.

[TheGadgetGuy]

107.3 is airing Yuge right now. Might just be an automation issue since the RDS still says Thunder, but it has been airing for nearly 20 minutes now.

Edit: They fixed it around 3:30pm