Fall 2018 Nielsen Audio #'s for Grand Rapids

[option1]

Well MW, you and I have been been on this board for what seems like an eternity discussing just how God awful the programming has been at Hot FM. As SNX surges, you have to wonder when somebody is going to walk into that building and politely say to the staff “ We are getting our asses kicked by WKQI Lite, WKQI part 2, Detroit and Grand Rapids Simulcasted #1 hit music station. It’s an embarrassment, and it’s unacceptable.”

Reality check. Your direct competitor is 6 shares ahead of you in the latest Nielsen and just went #1. At what point does it sink in that something is wrong here.

In the meantime, we see a station like Lite, who had been struggling, turn the corner and have a great fall book. Things that make you go hmmmm.

[48125er]

It's funny yet sad when a mellow Soft AC (100.5) station geared towards for 60+ with a mediocre signal beats a 50kw top 40, even more funny when a 50kw classic rock that can safely reach Lansing is beat by a tiny R&B translator (104.9) TBH with how horrible 101.3 and 96.1 It might actually be smart to put alternative on it, I'd be for Adult variety hits.

[Deleted User 12201]

Yes, something's got to give here, although I'm wondering if iHeartRadio even really cares...(Cumulus is at least starting to move some chess pieces, so maybe 2019 will indeed be the year things finally change around here.)