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March 2025 ratings

Posted: Thu Apr 24, 2025 6:16 am
by MWmetalhead
Looks like both 102.7 K-Love and Family Life 93.1 were subscribers for this cycle. That is a first.

WDKL-FM over the past few months has averaged mid 1s.

WUFL-FM over the past several months has hovered near a 0.7 share, which is slightly improved from initial shares of 0.3 or 0.4.

Other big news includes 105.9 Kiss FM soaring to a 4 share, its best showing in ages.

https://radioinsight.com/ratings/detroit/

Re: March 2025 ratings

Posted: Thu Apr 24, 2025 9:11 am
by edj
WJR down to 2.2 no wonder Guy Gordon is gone.

1130 now drawing hashmarks! If it wasn't for clearance reasons there would be flip, or going dark.

Re: March 2025 ratings

Posted: Thu Apr 24, 2025 9:48 am
by MWmetalhead
BIN has been the beneficiary of corporate DEI sponsorship dollars. After several years of anemic ratings, I suspect that flow of funding will disappear in the not too distant future.

Re: March 2025 ratings

Posted: Thu Apr 24, 2025 2:39 pm
by CD 94.7
MWmetalhead wrote: Thu Apr 24, 2025 9:48 am BIN has been the beneficiary of corporate DEI sponsorship dollars. After several years of anemic ratings, I suspect that flow of funding will disappear in the not too distant future.
That's kind of what I was thinking. Once that occurs, BIN will likely be phased out.


Such a shame that a full market signal like 93.1 is going to waste. WDKL, ratings are about what I thought they would be.

WRCJ unless I am missing something, Wowsers.

Alt and Wheels holding about the same.

CSX and Riff slight dip

Re: March 2025 ratings

Posted: Thu Apr 24, 2025 5:28 pm
by MegaHertz
I'm not a listener, but am still happy to see WRCJ getting its due. I wonder if it's the classical or jazz that is more popular.

I always preferred Kiss to Mix, so I'm glad to see them trend up.

Must have been a panel change somewhere.

Re: March 2025 ratings

Posted: Fri Apr 25, 2025 11:25 am
by Tackleberry
RCJ must be secretly playing Santana and Rob Thomas backwards and at a high frequency bit rate underneath Chopin throughout the day!

This is awesome. Glad to see some more diverse programming that's working in Metro Detroit!