Fall 2023 Nielsen radio numbers are out

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
Post Reply
ftballfan
Posts: 955
Joined: Thu Sep 17, 2009 6:38 pm

Re: Fall 2023 Nielsen radio numbers are out

Unread post by ftballfan »

WTCM-FM is technically a rimshot as its tower is outside of the newly adjusted market boundaries!
User avatar
Ben Zonia
Posts: 2464
Joined: Sat Jun 03, 2006 10:35 pm
Location: Honor

Re: Fall 2023 Nielsen radio numbers are out

Unread post by Ben Zonia »

As I recall, last time I checked, WTCM-FM could move back to its original site at the original WPBN-TV 7 site. So could other stations move advantageously in my opinion and studies. WTCM is now a Class C0, as I recall, the downgrade was precipitated by the drop in of 103.9 into Big Rapids, for the second time. The first time was around 1980. WTCM-FM moved to the Sherman Buckley site, which precluded 103.9, for which 102.3 was substituted in Big Rapids. WTCM-FM would have had to go up to 450 meters HAAT to stay full Class C.

It looks like there is a limitation of HAAT on the ridge West of Traverse City, limited by the proximity of the TVC airport. From my calculations, a maximum of about 870 feet HAAT, which would be Class C1. That limitation may be one reason why WPBN-TV moved away, besides the overlap with WTOM-TV 4. If the plans had been made for WTOM-TV after the Bridge was built, they might have built the WTOM-TV 4 site near Goetzville, which would also have changed the overlap situation.
"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."

-Author Unknown
zzand
Posts: 2699
Joined: Mon Dec 06, 2004 9:16 am
Location: right here

Re: Fall 2023 Nielsen radio numbers are out

Unread post by zzand »

Wonder if having Cartman back in the building helped their ratings?
Post Reply