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Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Mon Mar 29, 2021 5:55 pm
by Realist
Pretty apparent with this hire that the country format on 93.1 isn’t going anywhere

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Mon Mar 29, 2021 6:12 pm
by option1
He should make sure to keep his attorney on speed dial and read the fine print of Finteri’s contract. Especially the non-compete section.

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Tue Mar 30, 2021 8:58 am
by MrTaterSalad
What is this guy going to do to 93.1 that's really going to make a difference for the station or a dent in the ratings?

Will Cume-less let him rerand the station to a less generic sounding name or move W4 back to Detroit? I doubt that it will be rebranded, much less bringing back W4 Country.

Hire good, local DJs like a Chuck Edwards, Lisa Jesswin, Renee Vitale, Sandy Kovach, etc. to work airshifts at the station? Probably not there either.

Go live and local all day and evening? It's likely one or more of the shifts will be voicetracked, nights almost being guaranteed with the crappy Nash Nights Live with Eliena.

Change the music mix to a gold-based playlist with more 80s and 90s tracks to counter 99.5's CHR of country music approach? I'd be stunned if a Nash Icon or gold-based country format ended up on 93.1.

What tangible, meaningful changes can we actually expect from this guy at 93.1?

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Wed Mar 31, 2021 12:14 pm
by Mega Hertz
MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Thu Apr 01, 2021 12:26 pm
by Colonel Flagg
Mega Hertz wrote: Wed Mar 31, 2021 12:14 pm
MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.
He probably won't be there long. I give him a year before some sort of calamity occurs, or, he gets a better offer. Even so, opportunities are limited. It ain't like the old days.

Re: Say what you want about Cumulus, but this is an EXCELLENT hire...

Posted: Thu Apr 01, 2021 7:50 pm
by Mega Hertz
Colonel Flagg wrote: Thu Apr 01, 2021 12:26 pm
Mega Hertz wrote: Wed Mar 31, 2021 12:14 pm
MrTaterSalad wrote: Tue Mar 30, 2021 8:58 am
What tangible, meaningful changes can we actually expect from this guy at 93.1?
He'll change the lightbulb in his office and change the toilet paper in the men's room. Don't expect too much more than that. Corporate calls the shots. Guys like him are there to enforce it.
He probably won't be there long. I give him a year before some sort of calamity occurs, or, he gets a better offer. Even so, opportunities are limited. It ain't like the old days.
I was just talking with my brother the other day about the biz. Remember the local ownership? Live jocks 6-10, 10-2, 2-6, 6-10, 10-2, 2-6? Getting the new record on before the guy up the dial? Pushing the request line? Talking about the record? Hitting the street with the promo team? Stealing the promo from right out under the competition's nose?


If not for Dave and Chuck in the AM, it would be ipod most of the day. The only FM really worth bothering with is WRIF.