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WCXI Cool1160

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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Casey
Posts: 307
Joined: Sat Apr 11, 2026 3:08 pm

Re: WCXI Cool1160

Unread post by Casey »

hb2 wrote: ↑Sat Sep 26, 2026 12:18 pm
Casey wrote: ↑Sat Sep 26, 2026 11:50 am
Steve79 wrote: ↑Sat Sep 26, 2026 11:36 am
Casey wrote: ↑Sat Sep 26, 2026 7:38 am Both WCAR and WCXI are useless at night in Northern Macomb County. WCAR not so good during the day. WCXI is excellent during daylight hours.Translators will be the answer for some type of reliable good coverage in certain areas.
98.3 and 99.9. If the price is right Beasley would sell. I would say 93.5 but I'm sure they make more money with the ethnic programming than classic hits.
Also 99.1 in Shelby Township. I believe Smile owns that one. Some type of a deal was made with Beasley in order to have Smile on WCSX HD 3.
Beasley sold 93.5 to Birach a few months ago for them to translate WNZK. Yes Smile FM owns 99.1

Hear me out-
If anything I would if I was Birach I would try to acquire something from EMF like the Air1106.3 translator, that one would likely be good for WCAR or WCXI. Distance may be a problem and it may need to move to be compliant.

Or do a exchange with Relevant Radio's WKEG and the 4 translators for either WCXI or WCAR (or a full on purchase) and shift one of those 2 (WCXI or WCAR) to WKEG and the 4 translators and give WPON a better signal on either 1160 or 1090 and dump 1460 outright.
Keep 1460 put all ethnic programs on WPON 24/7 and move WNZK to 1090. Move Oldies from WCAR to 680/690. Problem solved no translators needed.
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MWmetalhead
Posts: 5682
Joined: Mon Oct 14, 2024 6:59 pm

Re: WCXI Cool1160

Unread post by MWmetalhead »

Apologies for being argumentative here, but where do you think all the revenue is going to come from to support mainstream English language music on AM radio? Have you noticed the dearth of paid advertising on CKWW?

WNZK probably generates the most revenue of all their local stations by a wide margin. Screwing with that would be foolish.
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edj
Posts: 3422
Joined: Sun Feb 13, 2022 8:54 pm

Re: WCXI Cool1160

Unread post by edj »

MWmetalhead wrote: ↑Sat Sep 26, 2026 5:26 pm Apologies for being argumentative here, but where do you think all the revenue is going to come from to support mainstream English language music on AM radio? Have you noticed the dearth of paid advertising on CKWW?

WNZK probably generates the most revenue of all their local stations by a wide margin. Screwing with that would be foolish.
That’s why WNZK got the translator, not their other AMs. They were losing business to CINA in Windsor and had to compete.
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