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February 2025 Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
MWmetalhead
Posts: 1302
Joined: Mon Oct 14, 2024 6:59 pm

Re: February 2025 Ratings

Unread post by MWmetalhead »

The posted "ratings" are average quarter hour shares from 6a to Midnight (I think) over a four weeks survey period.

Share only measures listening devices actually in use.

Cume, which can be found at RadioInsight.com's ratings page, is a measure of the number of different listeners over a week's time. A listening session used to have to be for a minimum of five minutes to count. However, because radio usage is sinking like a stone, to polish the proverbial turd, that hurdle is being reduced to three minutes (I am unsure if that rule change has yet taken effect).

Persons Using Radio (PUR) in an average quarter hour is down roughly 25 percent in the Detroit market compared to immediately before COVID.
Trump is too stupid to know what "reciprocal" means.
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