Michigan Radio & TV Buzzboard

MWmetalhead wrote: ↑Fri Sep 04, 2020 8:12 am

The Breeze is not too mellow. It's the poor song selection with lack of proper talent and imaging.
There's a reason this format is in the top 5 in every market it's in, besides us. Their song selections are not garbage like ours is.

Most of the playlist is fine, but things like "Rock Witcha" by Bobby Brown are not AC Standards and throw the sound off completely.

If they don't know what they are doing, they need to hire someone that does. Do they even have a PD?
Heck, I'll gladly program it for free.

Their slide is almost entirely due to COVID, reduction in commuting numbers, and many people who once worked in the office now working from home. I do agree the sound of the station could stand to be more cohesive.

Magic 105.1 by far had its best numbers in middays; all other dayparts were much weaker (except for the first few years Jim Harper was with the station). In Detroit, Soft AC geared to a lily white audience is heavily dependent on in-office listening.

Mistake #1 was not going Classic Rock under the "Wheels" banner. Such a format paired with The Ticket would've put a significant dent in Beasley's revenue at 94.7 & 101.1.

Mistake #2 was going lily white Soft AC - especially in regard to station imaging and DJ selection - as opposed to a rhythm infused Soft AC akin to 94.7 The Wave in Los Angeles. The station is geared toward menopausal (and older) Caucasian women who live in places such as Novi, Livonia, and Rochester Hills.

Granted, if COVID never occurred, I think 98.7's numbers would be better right now.

stopnswop2 wrote: ↑Thu Sep 03, 2020 8:32 am things like "Rock Witcha" by Bobby Brown are not AC Standards and throw the sound off completely.

scifi and horror wrote: ↑Wed Sep 02, 2020 5:39 pm Doom and gloom Mike doesn't seem to be tanking The Ticket. Just the opposite it seems.

craig11152 wrote: ↑Sat Sep 05, 2020 9:59 am What's changed in the last month? Rico Beard and, as others mentioned already, the Tigers back on the air. So maybe "doom and gloom" Mike wasn't the turn around factor.

craig11152 wrote: ↑Sun Sep 06, 2020 8:50 am Since Valenti hasn't done anything different than he always does then the rather large jump in the current ratings must have to do with something else. Which might also suggest Valenti isn't the Lebanon James of the station who single-handedly drives whatever success they may have.

scifi and horror wrote: ↑Sun Sep 06, 2020 9:04 am But he also doesn't seem to be killing the stations ratings either as others suggest.