WZZM new favorite word

[sholmes031105]

So, I am starting to think 13 OYS needs to open each news cast like it is an episode of Seaseme Street. "This newscast is brought to you by the word IMPACT and the number 13'

First we have Impact Weather. Now they are pushing impactful news stories and a digital round up of news that "features the most impactful news of the day"

Why can't we get back to the good old days of Lee VANAmead sitting behind a desk yelling the words Pornography in Grand Rapids.

Stop with the gemicks and catch phrases already.

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[MWmetalhead]

It is a gimmicky word from one of Tegna's corporate goons. They are doing this at all of their stations.

I agree that such B.S. diminishes credibility.

[georgetownt]

Ponderous freakin Ponderous.....

[48125er]

Why can't we get back to the good old days of Lee VANAmead sitting behind a desk yelling the words Pornography in Grand Rapids.

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I miss when News was serious, where Lee could say theres a nuclear holocaust going on in the most serious expression while scolding me about it at the same time.