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102.5 trades in Reality for R&B

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
famousprod
Posts: 3
Joined: Fri Mar 27, 2020 7:46 pm

102.5 trades in Reality for R&B

Post by famousprod » Fri Jul 24, 2020 9:41 am

They flipped 102.5 to R&B and are bringing back Steve Harvey in the Morning. The fact iHeart didn't do it probably shows this will not be a strong play anymore after 104.9's flip in March. What are your thoughts?

https://radioinsight.com/headlines/1926 ... nd-rapids/



originalzzmfmjock
Posts: 92
Joined: Tue Apr 18, 2006 9:37 pm
Location: west michigan

Re: 102.5 trades in Reality for R&B

Post by originalzzmfmjock » Fri Jul 24, 2020 11:54 am

They need to fix their audio on the FM if they expect anybody to listen to it. Very low modulation and not in stereo. The AM sounded pretty good when I tuned it in yesterday, but it's been off the air more than on in the past few weeks.



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MWmetalhead
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Joined: Sun Oct 31, 2004 11:23 am

Re: 102.5 trades in Reality for R&B

Post by MWmetalhead » Fri Jul 24, 2020 3:19 pm

So stupid of iFart not to do Adult R&B on 101.3...

Programming synergies would be immediate (Mix 92.3 in Detroit), and they could run the very popular Steve Harvey in mornings.

Station would get a 2.5 to 3 share all day long, which would far exceed 101.3's anemic ratings.


Using Robinhood for online equities and options trades is a terrible idea. USE A LEGITIMATE BROKER-DEALER INSTEAD! (Fidelity, Schwab, TD Ameritrade, Edward Jones, etc.)

Realist
Posts: 383
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: 102.5 trades in Reality for R&B

Post by Realist » Fri Jul 24, 2020 6:17 pm

C’mon Mark. Stupid and iHeart belong in the same sentence all the time!


FINALLY! Our long 4 year national nightmare of the most corrupt President ever is OVER!

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