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102.5 trades in Reality for R&B

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
famousprod
Posts: 3
Joined: Fri Mar 27, 2020 7:46 pm

102.5 trades in Reality for R&B

Post by famousprod » Fri Jul 24, 2020 9:41 am

They flipped 102.5 to R&B and are bringing back Steve Harvey in the Morning. The fact iHeart didn't do it probably shows this will not be a strong play anymore after 104.9's flip in March. What are your thoughts?

https://radioinsight.com/headlines/1926 ... nd-rapids/



originalzzmfmjock
Posts: 77
Joined: Tue Apr 18, 2006 9:37 pm
Location: west michigan

Re: 102.5 trades in Reality for R&B

Post by originalzzmfmjock » Fri Jul 24, 2020 11:54 am

They need to fix their audio on the FM if they expect anybody to listen to it. Very low modulation and not in stereo. The AM sounded pretty good when I tuned it in yesterday, but it's been off the air more than on in the past few weeks.



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MWmetalhead
Site Admin
Posts: 4543
Joined: Sun Oct 31, 2004 11:23 am

Re: 102.5 trades in Reality for R&B

Post by MWmetalhead » Fri Jul 24, 2020 3:19 pm

So stupid of iFart not to do Adult R&B on 101.3...

Programming synergies would be immediate (Mix 92.3 in Detroit), and they could run the very popular Steve Harvey in mornings.

Station would get a 2.5 to 3 share all day long, which would far exceed 101.3's anemic ratings.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

Realist
Posts: 273
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: 102.5 trades in Reality for R&B

Post by Realist » Fri Jul 24, 2020 6:17 pm

C’mon Mark. Stupid and iHeart belong in the same sentence all the time!



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