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Big bounce back for Cumulus in Grand Rapids as WLAV jumps nearly a full share from 3.0-3.8 December to January. WHTS also holds steady at a 2.7 while WKLQ continues its rise to a solid 2.6.
With the other properties in the market, that means that Cumulus has gained over a share and a half from December to January and is up to 11.3 in total shares. With continued growth they should take over for Townsquare as the #2 group in the market by April.
As far as the ‘niche’ alt format goes, Z96-5 did pull a 5.1 in Kalamazoo for a 3-month survey... I can’t remember when, but it was while Jay Morris was brand manager. The format can work if done properly. In my limited samples, I like the overall sound of KLQ. I should revisit it more often.
https://ratings.radio-online.com/content/arb127
I didnt expect 94.5 to do this well a year forward,
Maybe BBN should buy 101.3 too, sleepy christian music might be an improvement in the ratings for them.
MrsWarmth wrote: ↑Fri Feb 28, 2020 5:35 pm
Big bounce back for Cumulus in Grand Rapids as WLAV jumps nearly a full share from 3.0-3.8 December to January. WHTS also holds steady at a 2.7 while WKLQ continues its rise to a solid 2.6.
With the other properties in the market, that means that Cumulus has gained over a share and a half from December to January and is up to 11.3 in total shares. With continued growth they should take over for Townsquare as the #2 group in the market by April.
Sorry Lori... no one's drinking your Kool-Aid. Nice try though.
MWmetalhead wrote: ↑Fri Feb 28, 2020 6:05 pm
-Although #1 (barely) in ages 12+, B93 did have one of its weaker books of the past 20 years.
Interesting that today I heard that the '20 In A Row' gimmick is back. I didn't know that had come back, is that a recent change? I think the last time they brought it back was when the original Thunder went on the air.
