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Fort Wayne Gains a new CHR

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WZRC 1067
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Fort Wayne Gains a new CHR

Post by WZRC 1067 » Fri Jun 21, 2019 2:39 pm



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CJ
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Re: Fort Wayne Gains a new CHR

Post by CJ » Fri Jun 21, 2019 5:50 pm

But the same 20 songs is every CHR station in the country |I



fuzzpower
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Re: Fort Wayne Gains a new CHR

Post by fuzzpower » Fri Jun 21, 2019 6:42 pm

What was the translator before, if anything?



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WZRC 1067
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Re: Fort Wayne Gains a new CHR

Post by WZRC 1067 » Fri Jun 21, 2019 7:53 pm

It was a Simulcast of Alt 102.3, Not sure what it was before that. Unless it was a simulcast of 102.3 when it had a regional Mexican format.


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Chris1980
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Re: Fort Wayne Gains a new CHR

Post by Chris1980 » Fri Jun 21, 2019 10:02 pm

Top 20 according to whom, I wonder? Mediabase? Billboard? Their own research? Either way, looks like a modern version of Hot Hits.

99.5 is fed from WAJI-HD2 and as far as I know had an Alternative format from sign-on.



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MWmetalhead
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Re: Fort Wayne Gains a new CHR

Post by MWmetalhead » Sat Jun 22, 2019 7:25 am

LOL - this new format is a joke. This has been tried terrestrially in Atlanta by Cumulus and only generated about a 0.5 share on a translator signal that today generates a ~1.5 share with classic hip-hop.

The audience interested in such product is not listening to FM radio. They are not going to abandon their iPhones, iPods and YouTube to listen to an underpowered FM signal.

This is proof positive terrestrial radio cannot come up with any original ideas. This station - and the now defunct station in Atlanta - are complete rip-offs of XM Radio's former "20 on 20" channel.


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zzand
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Re: Fort Wayne Gains a new CHR

Post by zzand » Sat Jun 22, 2019 3:57 pm

Which is a complete ripoff of the Old Hot Hits format from maybe 25 or more years ago. I worked the format which was The Top 40 and nothing else. Metalhead, there are no new ideas.



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WZRC 1067
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Re: Fort Wayne Gains a new CHR

Post by WZRC 1067 » Sat Jun 22, 2019 4:08 pm

I'd like to know who conducted the market research, to decide FT.Wayne needed this station. As noted, the core audience isn't going to listen to some crappy under powered signal to get there music.


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radiofan86
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Re: Fort Wayne Gains a new CHR

Post by radiofan86 » Sat Jun 22, 2019 6:17 pm

WZRC 1067 wrote:
Sat Jun 22, 2019 4:08 pm
I'd like to know who conducted the market research, to decide FT.Wayne needed this station.
I was talking to a friend last night who said there was a rumor going around that they were planning to launch some kind of Urban or Rhythmic on a signal after the announced purchase of 102.3 last fall. Then Adams beat them to it and put Hip Hop on the 103.3 translator. I guess they have decided to go after Adams' WJFX, and Federated's WMEE, the two pop stations in the market which do very well in the ratings.
LOL - this new format is a joke. This has been tried terrestrially in Atlanta by Cumulus and only generated about a 0.5 share on a translator signal that today generates a ~1.5 share with classic hip-hop.
My buddy also said he believes that Mike McVay consults these stations, which adds up. McVay was probably behind the Atlanta station with Cumulus.
Which is a complete ripoff of the Old Hot Hits format from maybe 25 or more years ago. I worked the format which was The Top 40 and nothing else. Metalhead, there are no new ideas.
Hot Hits was exciting! I remember the tight playlist, but they also had a load of jingles and high-energy jocks. It was a fun presentation.
So to MW's point, because I doubt this will have any of that; he's right. The Spotify generation is not going to care about this at all when they already have this on their phones.

Keeping alternative on both signals would have been the smarter play here.



TeddyBear
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Re: Fort Wayne Gains a new CHR

Post by TeddyBear » Wed Jun 26, 2019 12:01 am

I don't think that 99.5 / WAJI HD2 will have any effect at all on Hot 107.9 WJFX While WJFX is only 3400 Watts, it placed second behind Majic 95.1. For a small station, that's doing very good.



TeddyBear
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Re: Fort Wayne Gains a new CHR

Post by TeddyBear » Wed Jun 26, 2019 12:01 am

I don't think that 99.5 / WAJI HD2 will have any effect at all on Hot 107.9 WJFX While WJFX is only 3400 Watts, it placed second behind Majic 95.1. For a small station, that's doing very good.



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