Well it looks like WKZO lives and dies with the Tigers. WVFM also dropped in BC. I wonder what their morning drive time numbers are...
And I hope that this book kills the Christmas music push. I used Pandora way to much this last couple of months.
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Fall 2018 Nielsen Audio #'s for Kalamazoo
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Michigan Media
- Posts: 79
- Joined: Sun May 25, 2008 3:52 pm
Re: Fall 2018 Nielsen Audio #'s for Kalamazoo
I am curious about the sudden drop for WRKR. Is the Kalamazoo market too saturated with Classic Rock? WZUU and WRKR are virtually identical these days in terms of music direction. Jack FM's playlist is very heavy on Classic Rock tracks. Is that typical of the Jack format or is that unique to this market? Also, there is some Classic Rock crossover with the Classic Hits format on K102.5.
Would it be smart for WVFM to skew younger now that 96.5 is skewing older with the Jack FM format? I am not recommending a full blown CHR format, but I think Hot AC would reduce audience overlap with Jack FM and take some points away from WKFR.
Would it be smart for WVFM to skew younger now that 96.5 is skewing older with the Jack FM format? I am not recommending a full blown CHR format, but I think Hot AC would reduce audience overlap with Jack FM and take some points away from WKFR.
Re: Fall 2018 Nielsen Audio #'s for Kalamazoo
How nobody, (hello Midwest), has put on a true top40 in k-zoo to compete with kfr is unbelievable. Look at the numbers. KFR has almost 3x the 12+ numbers as the closest competitor and it’s their sister station!
KFR has been masquerading as a top40 for years. It’s a Hot AC. They avoid rhythmic songs like the transmitter will blow up. Not to say that a top40 that bangs its powers 105x a week will beat kfr, but it can’t do any worse than what exists in the market now.
KFR has been masquerading as a top40 for years. It’s a Hot AC. They avoid rhythmic songs like the transmitter will blow up. Not to say that a top40 that bangs its powers 105x a week will beat kfr, but it can’t do any worse than what exists in the market now.