That's kinda what it was before the shift to this hybrid 90s format that it is now. AC has become more and more pop everyday. The problem on that station wasn't the music. The problem is in how they present it.If Cumulus wants 105.5 to hyper target female listeners, bring back the Star 105 or 3WM brands and go AC to target River head-on
1. Ron Burgundy in Afternoon drive needs to go. He was on in the morning, he failed. They should have shown him the door then, but nope they moved him to afternoons and he is failing there too.
The people there need to give up on him, what he's doing is not working. It's actually mind numbing that they are so invested in him, when it's clear the audience HATES him.
2. They need to step up their digital game. They are not where the listeners are, and that's online. Copying and pasting links from local news on Facebook doesn't cut it. They need to actually create in house content. Unfortunately, the talent mentioned above is still there and doesn't have the talent or mental capacity to do it. He's a content plagiarist and not a content creator.
The other online content Ron Burgundy creates is extremely unnerving. Go look at his TikTok account, sitting in the studio and rambling about mental health issues is weird. It's an instant swipe away from anyone that would have any interest in that radio station.
3. Q105 absolutely needs some marquee promotions built around the audience. Q105 has tried in the past. They've attempted to do some cool stuff for the audience. But, if Ron Burgundy doesn't like it, he glazes over it and goes right into whatever content he's stolen from 13abc.
Do you see the theme here, it's amazing. One single host has destroyed that radio station.
