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1073 alternative Cleveland

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1litemix
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1073 alternative Cleveland

Post by 1litemix » Mon Jan 17, 2022 2:11 pm

Jeny is gone now alternative!!
Www.1073cleveland.com



ChrisWL1980
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Re: 1073 alternative Cleveland

Post by ChrisWL1980 » Mon Jan 17, 2022 11:50 pm

Lipstick on the pig.
I really wish they'd just duplicate the WAKR format on 107.3.



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AMFMTV
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Re: 1073 alternative Cleveland

Post by AMFMTV » Tue Jan 18, 2022 8:58 am




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MWmetalhead
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Re: 1073 alternative Cleveland

Post by MWmetalhead » Wed Jan 19, 2022 7:37 am

I agree; lipstick on a pig.

This smells like a low budget placeholder format until Rubber City can divest the station.


HD Radio = Highly Defective Radio

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AMFMTV
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Re: 1073 alternative Cleveland

Post by AMFMTV » Wed Jan 19, 2022 4:22 pm

PD has been named. No programming experience, no rock experience. Seven years with the company, last three as APD of the talk AM show.

Music Director, no programming experience.

Most likely playlist will come from DeMers, their consultant.


https://radioinsight.com/headlines/2187 ... uXMWhhViS8



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AMFMTV
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Re: 1073 alternative Cleveland

Post by AMFMTV » Wed Jan 19, 2022 4:23 pm

MWmetalhead wrote:
Wed Jan 19, 2022 7:37 am
I agree; lipstick on a pig.

This smells like a low budget placeholder format until Rubber City can divest the station.

Rubber City always does low budget.

If they don't market the station, which they didn't with Jeny, then it'll fail. Jeny was bad, yes. But, there was zero marketing after it launched.

RCRG not known for spending $$$, especially TV.



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MWmetalhead
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Re: 1073 alternative Cleveland

Post by MWmetalhead » Wed Jan 19, 2022 5:33 pm

JenY did have billboards before and just after launch, but I do not know for how long they were in place.

The format choice (Modern AC in a rust belt city) was moronic.

Rock is where an opportunity exists. WMMS is talk or live sports most of the time from 6a to 10p weekdays. WNCX gets monster numbers.

A hard edged alternative like the old 92.3 or straight up Active Rock would've been the best options, in my opinion.

Playlist this week includes song choices very similar to 98.7 Detroit. An improvement from JenY? Sure. A big improvement? Nope.


HD Radio = Highly Defective Radio

1litemix
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Re: 1073 alternative Cleveland

Post by 1litemix » Thu Jan 20, 2022 11:57 am

I live 20 miles from the tower On the west side by Hopkins Airport and the signal is OK but on the east side the signal is not good



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AMFMTV
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Re: 1073 alternative Cleveland

Post by AMFMTV » Thu Jan 20, 2022 12:46 pm

MWmetalhead wrote:
Wed Jan 19, 2022 5:33 pm
JenY did have billboards before and just after launch, but I do not know for how long they were in place.

The format choice (Modern AC in a rust belt city) was moronic.

Rock is where an opportunity exists. WMMS is talk or live sports most of the time from 6a to 10p weekdays. WNCX gets monster numbers.

A hard edged alternative like the old 92.3 or straight up Active Rock would've been the best options, in my opinion.

Playlist this week includes song choices very similar to 98.7 Detroit. An improvement from JenY? Sure. A big improvement? Nope.
Billboards were up a short time after jeny launch. Once contract was up, no more. Never did TV. People can say what they want .... but TV is still king.

As a new (re-branded) format, and as a stand alone, to succeed they'll need to do TV, often. They'll combo sell with WONE... but 1073 is all alone in the CLE market. WONE not a player in CLE.

The new 1073 *should* fare much better. Insiders say jeny at one point barely a 1 share. (RCRG stopped subscribing to Nielsen when it was SJ)

IMO AC the hole since WDOK is now HAC, the way to go as far as $$$. A Breeze-like format. That said... the new 1073 FAR better than the jeny failure. OM/PD Jeff Lynn, and his buddy former WONE "PD" Craig Michaels, exit LONG overdue.



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MWmetalhead
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Re: 1073 alternative Cleveland

Post by MWmetalhead » Thu Jan 20, 2022 8:43 pm

Didn't 107.3 try Smooth AC before, which is basically Soft AC with some smooth jazz tossed in?

Perhaps they should try 60s & 70s oldies. Don't laugh; that format is making a comeback in the rust belt. A 50,000 watt iHM station programs the format in Grand Rapids. A challenged signal in Milwaukee owned by Saga recently flipped to the format, too.


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1litemix
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Re: 1073 alternative Cleveland

Post by 1litemix » Sat Jan 22, 2022 3:08 pm

Can 107.3 move closer to Cleveland downgrading to a class A station?



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