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The New Q105

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MicProcessor_22
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The New Q105

Post by MicProcessor_22 » Sat Oct 03, 2020 12:19 pm

Now that that the "new" q105 has been on the air for a couple weeks, what are your thoughts?



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MWmetalhead
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Re: The New Q105

Post by MWmetalhead » Sun Oct 04, 2020 9:58 am

The equivalent of putting a ribbon on a turd.

Station should've brought back the Star 105 brand and a library-driven, workplace-friendly Hot AC format and stationality.

Going with the Bert Show was a tremendous blunder.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

radioandtventhusiast
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Re: The New Q105

Post by radioandtventhusiast » Sun Oct 04, 2020 11:48 am

Not good. Cumulus is basically trying the same approach that failed from 2012-2014 with a CHR format. The ratings were bad then, and won't change now.

I think they should have went back to the formula that was popular for years prior to 2012 with a Hot AC with quite a few older songs in the rotation. I actually thought the stunt format of '90s and 2000s hits would have been a better fulltime format choice, as it's a format Toledo doesn't have. Soft AC would have been a better choice too, as the River is more of a straight up AC.

The Bert Show seems to be a show that is not all that popular in many different markets. It will probably bomb here.



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TeddyBear
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Re: The New Q105

Post by TeddyBear » Sun Nov 15, 2020 3:20 am

See my posting on what I do not see being correct for Q. It should be further down. It's still a mess! Still faking shows, for drive times. It's still obvious. Obviously, nobody cares. It's like WMNT, it just takes up space. I stopped listening. But, I know what to do. Hard to see someone make the stupidest mistakes. For example, someone walking off a cliff. Read my post further down. Nothing's changed.


Something to think about- Just because I point out that you cannot do your job properly and appropriately, does not mean that anyone is calling you a bad person. However, you tell the world that you are a bad person by denying that you cannot do your job.

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MWmetalhead
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Re: The New Q105

Post by MWmetalhead » Sun Nov 15, 2020 8:28 am

So far - the new Q105 has earned a 1.9 share!

Clearly, Cumulus has some great in-house research that is governing format decisions. LOL


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

CK-722
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Re: The New Q105

Post by CK-722 » Sun Nov 15, 2020 11:37 am

Maybe the DJs could go back to calling themselves "The Jones Boys"?

Historical reference.

https://en.wikipedia.org/wiki/WQQO


Is THAT where they got the idea for the 486-SX?

Same (x, y, z), different (t)

Your bullet missed my trial balloon.

RTN Price. Not guaranteed. As of 12:30, 157.71 Down 0.22.

Artificial Intelligence is a Child that needs a Parent to guide it through.

radioandtventhusiast
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Re: The New Q105

Post by radioandtventhusiast » Sun Nov 15, 2020 12:17 pm

MWmetalhead wrote:
Sun Nov 15, 2020 8:28 am
So far - the new Q105 has earned a 1.9 share!

Clearly, Cumulus has some great in-house research that is governing format decisions. LOL
That might be even lower than prior to the rebranding, If this trend continues, I wonder how long before they rebrand again?



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MWmetalhead
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Re: The New Q105

Post by MWmetalhead » Sun Nov 15, 2020 12:54 pm

The station has been statistically flat the past several surveys. Over that period, 105.5 has seen what are most likely the worst AQH shares ever in the history of the radio station.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

radioandtventhusiast
Posts: 227
Joined: Wed Nov 20, 2019 4:08 pm

Re: The New Q105

Post by radioandtventhusiast » Sun Nov 15, 2020 1:29 pm

MWmetalhead wrote:
Sun Nov 15, 2020 12:54 pm
The station has been statistically flat the past several surveys. Over that period, 105.5 has seen what are most likely the worst AQH shares ever in the history of the radio station.
I think the closest they had to bad AQH shares was in 2012 when they tried CHR for the first time.



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TeddyBear
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Re: The New Q105

Post by TeddyBear » Mon Nov 16, 2020 3:51 am

Here's the exact issue.... and I should be paid to say this:

If Q105 wants to be a player, they need to be cool, just like stations used to be. 60's and 70's were cool for radio. Nobody is attempting the "coolness factor." They talk old. They play old music. This is your grandmother's radio station, pretending to be modern. As the Hot AC choices show. I display this in my previous Q105 post. The best Q can do is give away a video console. Nobody in the building knows what hip/cool is, including Chris/Peapod.

Q105 is lame. That's what the 18-34's say. Why change (or copy) a logo for the college, if you refuse to capture the students' ears? A station can be hip and modern without alienating. Cumulus, in general has no clue to ANY radio psychology or marketing. So, the younger audience snubs them.

Then, take a guy that does not prioritize his audience, for recording in Audition mode-voicetracks and podcast, and give him another drive time. That's just as bad as going out and purposely catching herpes!

Like I said many times on here... it's the stupid mistakes they (Cumulus) make in Atlanta, that effect Toledo's outcomes. In this case [the new] Q105 suffers.


Something to think about- Just because I point out that you cannot do your job properly and appropriately, does not mean that anyone is calling you a bad person. However, you tell the world that you are a bad person by denying that you cannot do your job.

CK-722
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Re: The New Q105

Post by CK-722 » Mon Nov 16, 2020 7:25 am



Is THAT where they got the idea for the 486-SX?

Same (x, y, z), different (t)

Your bullet missed my trial balloon.

RTN Price. Not guaranteed. As of 12:30, 157.71 Down 0.22.

Artificial Intelligence is a Child that needs a Parent to guide it through.

MicProcessor_22
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Joined: Tue Sep 22, 2020 6:13 am

Re: The New Q105

Post by MicProcessor_22 » Mon Nov 23, 2020 5:08 pm

I find the station boring, and that is being kind.



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TeddyBear
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Re: The New Q105

Post by TeddyBear » Wed Nov 25, 2020 7:36 pm

MicProcessor_22 wrote:
Mon Nov 23, 2020 5:08 pm
I find the station boring, and that is being kind.
Sad thing is- They seem more upbeat than Kiss Toledo.


Something to think about- Just because I point out that you cannot do your job properly and appropriately, does not mean that anyone is calling you a bad person. However, you tell the world that you are a bad person by denying that you cannot do your job.

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