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More Cumulus stations for sale?

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AMFMTV
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More Cumulus stations for sale?

Post by AMFMTV » Mon May 20, 2019 1:28 pm

“Every top 15 market cluster owned by Cumulus, other than Dallas, is on the block,” says one broker who has connections to the company.

http://www.insideradio.com/cumulus-medi ... 17b09.html



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Re: More Cumulus stations for sale?

Post by Deleted User 14992 » Mon May 20, 2019 4:06 pm

How long before the Detroit cluster goes?



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MWmetalhead
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Re: More Cumulus stations for sale?

Post by MWmetalhead » Tue May 21, 2019 6:23 pm

I bet Detroit will be sold before 2020 is over.


Memo to WGRD: You need to sound a LOT more like your phenomenal sister station in Davenport, IA.

I-Rock 93.5 f*cking rules!!! https://irock935.com/playlist/

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WZRC 1067
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Re: More Cumulus stations for sale?

Post by WZRC 1067 » Tue May 21, 2019 7:06 pm

Cumulus's strategy is to clearly refocus on Medium sized, such as Toledo Oh, Hartford CT, Buffalo NY, etc.. . Dumping these big city stations gives them the shot in the arm Financially they need.


Cumulus, Please give Toledo a station like 96 Rock in Cincinnati or like X93.9 in Indianapolis. Pretty please!

fuzzpower
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Re: More Cumulus stations for sale?

Post by fuzzpower » Tue May 21, 2019 8:29 pm

I would love to see Cumulus also dump Toledo and Ann Arbor. Don’t see it happening.



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MWmetalhead
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Re: More Cumulus stations for sale?

Post by MWmetalhead » Tue May 21, 2019 8:47 pm

I think Cumulus is only a "conditional seller" as far as major markets go.

The KLOS sale has been the one to attract the smallest multiple of per annum broadcast cash flow, but even that sale was an impressive ~8.5x cash flow.

Detroit is a rust belt market whose population trends will always be worse than the vast majority of other Top 50 markets. The Cumulus stations constitute the second weakest cluster in the market; only Radio One is worse

If Cumulus stays in Detroit long-term (unlikely), I'd expect them at some point to follow the iFart model of using Detroit's resources & on-air personalities to feed content to stations in nearby smaller markets - i.e. Toledo, Flint, Saginaw and Grand Rapids.

Otherwise, I don't see how staying in Detroit makes good business sense.


Memo to WGRD: You need to sound a LOT more like your phenomenal sister station in Davenport, IA.

I-Rock 93.5 f*cking rules!!! https://irock935.com/playlist/

fuzzpower
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Re: More Cumulus stations for sale?

Post by fuzzpower » Wed May 22, 2019 6:20 am

I am surprised they haven’t merged Ann Arbor’s operations into Detroit, now that the main studio rule no longer applies.



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Re: More Cumulus stations for sale?

Post by mvcg66b3r » Wed May 22, 2019 9:56 am

fuzzpower wrote:
Wed May 22, 2019 6:20 am
I am surprised they haven’t merged Ann Arbor’s operations into Detroit, now that the main studio rule no longer applies.
Maybe it's because they're still separate Nielsen Audio markets.



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