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Will URban expand in Toledo?

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WZRC 1067
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Joined: Tue Apr 16, 2019 5:49 am

Will URban expand in Toledo?

Post by WZRC 1067 » Sat Apr 20, 2019 9:21 pm

With URban llc, unloading there entire Muscle Shoals/Florence cluster, this leaves them with 5 stations. 2 in Toledo and 3 in Columbus Mississippi. I'm not sure why they sold that cluster of stations, I know little about URban as a company. My own theory is they might be looking to expand in Toledo. Candidates would be : WTOD, WPFX,and maybe WJUC. A big broadcaster would have no interest in these signals, there mediocre at best in terms of coverage.

However a small company, might be able to make a go at one of them. Possibly enter URban? If they were to acquire 2 signals, they would have to do 2 non urban based formats, not to hurt Wjze and WIMX. Say a Jack FM and a soft ac. If just 1, then maybe a simulcast for WJZE or Gospel "praise" type format. If they were to get, say 106.5 on the cheap it might be worth it but I wouldn't over pay for any of the said signals.


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