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Could a Breeze Format make it in Toledo?

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Myron Falwell
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Re: Could a Breeze Format make it in Toledo?

Post by Myron Falwell » Fri Feb 08, 2019 10:45 am

As much of a dog as Nash and Nash Icon are, they are clearly being drawn down on a market-by-market basis. Which is a good thing, those two brands were forced upon by the Dickey’s with no understanding of it would actually work as a brand.

Honestly, I wouldn’t be surprised to see 98.3 go to a “WARM-FM” softish AC within a year, especially if the mainstream AC format (which for all intents and purposes is what people are defining as “soft AC” or “easy oldies”) continues to have legs like it does.



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stopnswop2
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Re: Could a Breeze Format make it in Toledo?

Post by stopnswop2 » Fri Feb 08, 2019 5:51 pm

No, mainstream AC is not "Soft AC".
That's "Modern AC" or "Fresh AC" and is trash.

Soft AC is gold based.


Music is my life.

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Myron Falwell
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Re: Could a Breeze Format make it in Toledo?

Post by Myron Falwell » Fri Feb 08, 2019 6:05 pm

Mark Elliott wrote:
Wed Feb 06, 2019 1:45 pm
In a recent suggestion, our fearless leader wrote:Where would Soft AC work best? I hereby nominate 98.3! :)
Don't hold your breath waiting for that to happen. I believe that 98.3 is going to stay committed to being a Monroe focussed station, whatever the format.
Yeah, whatever happens with 98.3, you’re gonna be disappointed.



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1027BrianFM
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Re: Could a Breeze Format make it in Toledo?

Post by 1027BrianFM » Fri Feb 08, 2019 7:10 pm

I could see 98.3 changing back to some sort of AC format or classic hits might be good, something like WKXA in Findlay was.


For the love of all that's decent, enough with the country stations in NW Ohio and SE Michigan! please! One of you, out of the pool! Toledo Does not need 3 country stations. We are not Podunk Mississippi or Nebraska.

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MWmetalhead
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Re: Could a Breeze Format make it in Toledo?

Post by MWmetalhead » Sat Feb 09, 2019 8:33 am

98.3 can certainly go AC or Soft AC and maintain a Monroe emphasis.

Let's not forget - the station was My 98.3 WMIM - playing middle ground Adult Contemporary - before flipping to Nash Icon.

I will give 98.3 credit for one thing: the audio processing sounds damn good. Had business in the Toledo area this past week and took a listen to multiple stations.

The creepy religious station at 88.9 MHz really does a number on 89X's signal on the southeast side of town 89X was still listenable on my radio, but at certain stop lights, 89X's signal would disappear completely. Had no issue at all picking up 93.9 the River.

On I-280, 97.9, 106.7 and 98.7 were among the stronger Detroit stations. W4 from Ann Arbor came in great. Tried 101 WRIF and got zero signal from them.


Can we all agree that singer Adam Levine is a douche? :razz

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1027BrianFM
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Re: Could a Breeze Format make it in Toledo?

Post by 1027BrianFM » Sun Feb 10, 2019 5:58 pm

88.9fm, Can't remember now who owns that. I want to say Cavalierly radio but not sure. Might be the same format that airs on 102.9 in FT Wayne. The River barley comes in here in Wood co. I could see maybe, Nash Icon moving to 100.7 and 98.3 going soft AC. Heck, even Nash going to 106.5, maybe.

Still, 98.3 would work well keeping the focus on Monroe. If they were to shift to Toledo, I believe they would have to sell the station.


For the love of all that's decent, enough with the country stations in NW Ohio and SE Michigan! please! One of you, out of the pool! Toledo Does not need 3 country stations. We are not Podunk Mississippi or Nebraska.

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