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Star Country is making an impact; WTCM-FM and Big Country both take a hit

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
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MWmetalhead
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Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by MWmetalhead » Tue Jan 31, 2023 5:38 pm

New numbers:

https://ratings.radio-online.com/content/arb335

KLT is kicking ass and taking names.



ChrisWL1980
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Re: Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by ChrisWL1980 » Tue Jan 31, 2023 6:33 pm

Where in the world are they getting that owner information? Wesleyan? Maga Radio Network? Looks like they pasted the station info into a template and forgot to change the owner names.



ftballfan
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Re: Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by ftballfan » Tue Jan 31, 2023 6:40 pm

Ouch for Big Country! Just since spring 2021, they've dropped over half of their shares, which is somewhat remarkable as the market boundary change should have helped them out on paper (by taking out some very strong WTCM counties)



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MWmetalhead
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Re: Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by MWmetalhead » Tue Jan 31, 2023 7:25 pm

Those shares of 8+ for WMKC were not gonna last. Long term average for them is probably around a 5 or 6 share, which is still very good.

I cannot recall the last time 103.5 scored only a 7 share.



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TC Talks
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Re: Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by TC Talks » Tue Jan 31, 2023 7:30 pm

I'll point out that CMU (the also ran NPR station) is pulling a combined 2.4. I wonder what Interlochen is doing.


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Taco
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Re: Star Country is making an impact; WTCM-FM and Big Country both take a hit

Post by Taco » Tue Jan 31, 2023 10:34 pm

It's been a hot minute since listening to Star Country but it seemed they playing more newer stuff when it was largely classic 80's and 90's.


Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six

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