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Fall 2019 ratings

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
Milk
Posts: 76
Joined: Sat Apr 26, 2014 9:30 pm

Fall 2019 ratings

Post by Milk » Mon Jan 27, 2020 6:26 pm

https://ratings.radio-online.com/content/arb335

KLT REALLY exploded in this book. Rock 105 slipped a touch, probably because of Smitty quitting the station once again. Speaking of which, The Bear had its best book in a while, probably due to him moving to mornings there.

Not much else to report. MacGar's still not subscribing and WLDR's at a 1.2.



In the biz
Posts: 15
Joined: Sun Oct 20, 2019 8:31 pm

Re: Fall 2019 ratings

Post by In the biz » Mon Jan 27, 2020 8:43 pm

Don’t forget in this book it’s one line reporting. So the KLT numbers include KLZ. So probably at least 35% is invalid soon.



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MWmetalhead
Site Admin
Posts: 3101
Joined: Sun Oct 31, 2004 11:23 am

Re: Fall 2019 ratings

Post by MWmetalhead » Mon Jan 27, 2020 10:17 pm

I wonder how many listeners who pick up a clean signal from 98.9 are able to pick up a clean signal from 95.3?

Was really surprised at how weak WCCW-FM and Z93's numbers were. Is that an all-time record low for WCCW-FM?!?! Very curious to know how well Lite 96, KHQ, and Bob-FM fared! Too bad those stations don't subscribe.

Also sucks that most of the non-comm stations don't subscribe. I bet WICA-FM had a big book.

Black Diamond really, really fucked up by not winning the KLT sweepstakes.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

ADD in TC
Posts: 36
Joined: Thu Jul 22, 2010 7:54 pm

Re: Fall 2019 ratings

Post by ADD in TC » Tue Jan 28, 2020 7:07 am

I see in the fall of 2018 that Wklz had nearly 6 times the listeners of Wbcm.Could Midwest possibly consider a format flip for 93.5?



Radio Sucks
Posts: 315
Joined: Wed May 14, 2014 4:48 pm

Re: Fall 2019 ratings

Post by Radio Sucks » Tue Jan 28, 2020 7:19 am

More proof that this methodology is SO flawed. WLDR was off the air for over 4 full weeks of this ratings period, and they still show up with the same number they had 6 months ago. And from what I can tell, non-comes don’t get reported (rrconline.com) til Wednesday.



ftballfan
Posts: 387
Joined: Thu Sep 17, 2009 6:38 pm

Re: Fall 2019 ratings

Post by ftballfan » Tue Jan 28, 2020 9:16 am

The Promise FM (via WQHN) and CMU do subscribe.

Also, the subscribing stations (not counting WSRT, WLDR, or WBNZ) add up to 47.3. That means around half of all listening in this market is to MacGarb (probably around 10-12 shares combined), non-subscribing noncoms (IPR, WLJN/WLJW, Smile FM, Baraga/Relevant), out of market stations (I'm including the Eagles, the Drive, and 107-9 CDY in this group as none have a good signal over TC or Petoskey), or SiriusXM.

Z93 probably is doing best in Benzie and Manistee counties due to no other top 40-type station having a reliable signal in either county.



Radio Sucks
Posts: 315
Joined: Wed May 14, 2014 4:48 pm

Re: Fall 2019 ratings

Post by Radio Sucks » Tue Jan 28, 2020 10:06 am

Not to keep repeating myself, SiriusXM listening is not “qualified” for measurement with either Nielsen diary or PPM markets so should not be included in your “where do all those shares go” analysis.



northradiotruth
Posts: 23
Joined: Mon May 02, 2011 10:20 am

Re: Fall 2019 ratings

Post by northradiotruth » Tue Jan 28, 2020 10:23 am

A good book for THE rock station but here are three things that don't look good for KLT's ratings future:

1. One of the reasons they did so well this time is they gave away 500 dollars a day for almost the entire book, that won't happen again.

2. KLZ is disappearing.

3. Omelette was apparently a liability on the BEAR, well guess who is coming back to KLT's mornings?



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craigrussell100
Posts: 19
Joined: Fri Sep 18, 2009 11:22 am
Location: South Dakota

Re: Fall 2019 ratings

Post by craigrussell100 » Tue Jan 28, 2020 12:04 pm

"Also, the subscribing stations (not counting WSRT, WLDR, or WBNZ) add up to 47.3. That means around half of all listening in this market is to MacGarb (probably around 10-12 shares combined), non-subscribing noncoms (IPR, WLJN/WLJW, Smile FM, Baraga/Relevant), out of market stations (I'm including the Eagles, the Drive, and 107-9 CDY in this group as none have a good signal over TC or Petoskey), or SiriusXM.

One thing you are forgetting. Wexford county is a Metro County. So the "Drives and 107-9 CDY's in this group" for sure impact the overall numbers...TC/Pet is a really big Metro...very few stations reach all the counties...TCM-FM being one of the few. Hence why it does so well, and has for so long.


Great Faces, Great Places

Radio Sucks
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Joined: Wed May 14, 2014 4:48 pm

Re: Fall 2019 ratings

Post by Radio Sucks » Wed Jan 29, 2020 7:34 pm

Hey Craig - Doesn't Black Diamond subscribe? You could offer some info on the non listed stations...



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