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Ratings are out!

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
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craigrussell100
Posts: 42
Joined: Fri Sep 18, 2009 11:22 am
Location: South Dakota

Re: Ratings are out!

Post by craigrussell100 » Mon Aug 12, 2019 12:20 pm

"The problem any new station will run into is this rolling average ratings methodology. If I launched a new station tomorrow it would take nearly two years for the ratings to catch up."

Thats just the released +12 numbers. PD Advantage users get the full book to book breakouts. Agencies do too.


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ftballfan
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Re: Ratings are out!

Post by ftballfan » Tue Aug 13, 2019 12:48 am

TC Talks wrote:
Sun Aug 11, 2019 11:00 am
No one bought or will buy a country station other than WTCM. It's almost as if you want to position your business with a loser.

I agree that there are 3 markets in our survey area. Like Ann Arbor to Detroit. TC is the Detroit, Petoskey is the Ann Arbor. In the TC market, WTCM is the country station but we have no Lite station.

Again, ratings dont matter to anyone other than two groups.
The three markets are as follows:
Traverse City (five county area)
Petoskey/Gaylord (Charlevoix, Cheboygan, Emmet, Otsego)
Cadillac/Manistee (Manistee, Missaukee, Wexford)- TCM probably gets a 15-20 share in this area (and Cadillac and Manistee are two separate markets themselves, but are grouped together for this purpose as Mason County is not in the market).

Big Country 102.9 seems to do okay in the northern half of the market. WLXV and WKZC (which isn't in the market anyway), however, get their lunches handed to them by TCM. If a county-by-county breakdown of top stations were available, I think WTCM would be #1 in 10-12 counties (Antrim, Benzie, Grand Traverse, Kalkaska, Lake, Leelanau, Manistee, Mason, Missaukee, Osceola, Wexford, and possibly Mecosta and Oceana).



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TC Talks
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Re: Ratings are out!

Post by TC Talks » Tue Aug 13, 2019 2:32 am

craigrussell100 wrote:
Mon Aug 12, 2019 12:20 pm
"The problem any new station will run into is this rolling average ratings methodology. If I launched a new station tomorrow it would take nearly two years for the ratings to catch up."

Thats just the released +12 numbers. PD Advantage users get the full book to book breakouts. Agencies do too.
Back to my original statement... 200 diaries in the break outs, to represent a few hundred thousand? It takes 1500 to be relevant


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craigrussell100
Posts: 42
Joined: Fri Sep 18, 2009 11:22 am
Location: South Dakota

Re: Ratings are out!

Post by craigrussell100 » Tue Aug 13, 2019 11:31 am

Its probably more like 750 a ratings period...1500 for the total year...still a small sample size...but radio stations have been complaining about that since they started the ratings....


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MWmetalhead
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Re: Ratings are out!

Post by MWmetalhead » Thu Aug 15, 2019 7:38 pm

I noticed Nielsen is moving about 40 to 50 diary markets to "continuous monthly measurement." Is this the same technique that was used in major & large markets in the pre-PPM days?

Grand Rapids and Toledo are two of the markets that will use the new methodology.


Jackie Green is single-handedly ruining WLAV!

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craigrussell100
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Location: South Dakota

Re: Ratings are out!

Post by craigrussell100 » Fri Aug 16, 2019 12:09 pm

Actually MW by the end of next year ALL markets will be on that monthly schedule...finally getting some worth out of the Neilsen money....Its not alot of a change for the Continuous markets right now...they just get a monthly report as opposed to trends...the bigger deal will be the smaller "twice a year" markets....


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MWmetalhead
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Re: Ratings are out!

Post by MWmetalhead » Fri Aug 16, 2019 9:05 pm

Interesting; thank you for the info!


Jackie Green is single-handedly ruining WLAV!

Radio Sucks
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Re: Ratings are out!

Post by Radio Sucks » Sun Aug 18, 2019 7:42 am

Our fearless leader asked a question when he wrote:I noticed Nielsen is moving about 40 to 50 diary markets to "continuous monthly measurement." Is this the same technique that was used in major & large markets in the pre-PPM days?
Actually, this is a change in processing only (adding a few more diaries each month, but no real increase in sample size.) "Arbitrends" were always a three month rolling average, however geographic and demographic weighting were never taken into consideration. The trends were never accredited and subscribers were always warned about fluctuations. Nielsen's goal is to reprocess these reports with full statistical validity to make each diary monthly (actually still a 3 month rolling average) in all markets fully accredited.

However, the smaller the market, the longer the number of months in the rolling averages.
Nielsen, in a press release noted below, wrote:Going forward, Nielsen plans to deliver monthly reports covering six months of data in markets with at least 1,000 metro in-tab, and monthly reports covering 12 months of data in the smallest markets.
https://www.nielsen.com/us/en/press-rel ... surement1/

If a new format signs on today it will take a full year to have accurate listening data.



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MWmetalhead
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Re: Ratings are out!

Post by MWmetalhead » Sun Aug 18, 2019 8:13 am

Good info; thank you!


Jackie Green is single-handedly ruining WLAV!

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