Acceptable registrations in the queue through November 16, 2022 at 6:45p ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
User avatar
Ben Zonia
Posts: 1326
Joined: Sat Jun 03, 2006 10:35 pm
Location: Honor

WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by Ben Zonia » Mon Nov 14, 2022 8:01 pm

WWMK Mac FM 106.3 went all Christmas today. WLXT Light 96.3 is scheduled to go all Christmas on Saturday.


"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."

-Author Unknown

ChrisWL1980
Posts: 543
Joined: Wed Nov 06, 2019 2:36 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by ChrisWL1980 » Mon Nov 14, 2022 8:05 pm

Hasn't 106.3 flipped as early as Halloween before?
It's sad I have to say that waiting until the week before Thanksgiving is showing some restraint as far as flipping to all-Christmas goes.



Taco
Posts: 177
Joined: Sun Aug 21, 2022 9:55 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by Taco » Tue Nov 15, 2022 7:53 pm

Trash. WHNN already flipped over to Christmas music. Ugh! I think it's lazy programming and I am sure they are alienating many listeners.



whitebalance
Posts: 158
Joined: Sun Jan 02, 2005 9:46 pm

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by whitebalance » Tue Nov 15, 2022 8:13 pm

Lazy cheap promotion.



User avatar
TC Talks
Posts: 7119
Joined: Wed Oct 26, 2005 2:41 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by TC Talks » Tue Nov 15, 2022 9:02 pm

RadioGarden
TuneIn
Alexa

Plenty of options to work around this worn out tradition.


© 2022 TC Talks Holdings LP. All Rights Reserved. By reading my content you agree to my privacy policy and my terms of usage. Down with the Man.

organman95
Posts: 464
Joined: Mon Aug 31, 2015 9:49 pm

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by organman95 » Fri Nov 18, 2022 10:09 am

Taco wrote:
Tue Nov 15, 2022 7:53 pm
Trash. WHNN already flipped over to Christmas music. Ugh! I think it's lazy programming and I am sure they are alienating many listeners.
WSAG flipped Nov 1..

How many stations in Northern MI switch to all-Christmas music?



ChrisWL1980
Posts: 543
Joined: Wed Nov 06, 2019 2:36 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by ChrisWL1980 » Fri Nov 18, 2022 3:06 pm

Oldies 93 in Newberry/Sault does it too.



Taco
Posts: 177
Joined: Sun Aug 21, 2022 9:55 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by Taco » Sat Nov 19, 2022 3:28 pm

I would be curious though to see if these flips to Christmas music still appeals to their core demographic. I'm sure there are a good portions of their respective listeners who feel alienated and ended up changing the dial. Granted we have satellite radio, USB drives, etc, that isn't the point.



User avatar
Mark Elliott
Posts: 101
Joined: Wed Dec 01, 2004 2:09 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by Mark Elliott » Sun Nov 20, 2022 11:22 am

Taco wrote:
Sat Nov 19, 2022 3:28 pm
I would be curious though to see if these flips to Christmas music still appeals to their core demographic. I'm sure there are a good portions of their respective listeners who feel alienated and ended up changing the dial. Granted we have satellite radio, USB drives, etc, that isn't the point.
In larger markets (Detroit, Chicago) it is a good news/bad news situation. It attracts a large number of listeners to the station in December. WLIT actually more than doubles in listeners, both casual and frequent. The bad news - it can't keep them after Dec 25th. At least that has been the pattern of PPM markets like Chicago in the past.

In smaller markets, the "all Christmas" switch is as much a tool for advertisers as it is listeners. Advertisers who want to attract customers that are Christmas shopping know that Christmas music listeners are probably in more of a shopping mode.



User avatar
MWmetalhead
Site Admin
Posts: 8434
Joined: Sun Oct 31, 2004 11:23 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by MWmetalhead » Tue Nov 22, 2022 9:32 am

WLIT throughout 2022 saw some of its best non-seasonal A25 to 54 numbers in ages, frequently besting WTMX and nearly everyone else.

Yes, the numbers rise to insanely high levels around Christmas, but throughout the year that is currently a strong performing station.


Fire Dwane Casey!

User avatar
Mark Elliott
Posts: 101
Joined: Wed Dec 01, 2004 2:09 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by Mark Elliott » Tue Nov 22, 2022 10:10 am

MWmetalhead wrote:
Tue Nov 22, 2022 9:32 am
WLIT throughout 2022 saw some of its best non-seasonal A25 to 54 numbers in ages, frequently besting WTMX and nearly everyone else.

Yes, the numbers rise to insanely high levels around Christmas, but throughout the year that is currently a strong performing station.
You're paying more attention than me.. where are you seeing Chicago 25-54s?



User avatar
MWmetalhead
Site Admin
Posts: 8434
Joined: Sun Oct 31, 2004 11:23 am

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

Post by MWmetalhead » Tue Nov 22, 2022 11:08 am

Research Director reports in All Access. Station is a frequent top 5 finisher in A25 to 54. I think it's reached even first or second place at times in recent months.

WOJO, WVAZ, WLIT, WDRV and WBBM/WCFS-F seem to be the top performers of late.


Fire Dwane Casey!

Post Reply Previous topicNext topic