The same “brain trusts” that ran NBC25-FOX66 into the ground are now using the same plan in Dayton, Ohio. They got one of the industry newsletters to buy their crap that this was innovative and is leading to a revolution in local journalism.
https://marketshare.tvnewscheck.com/202 ... s-ratings/
Name change from network affiliation to generic branding… check
Same group of Sinclair losers involved… SVP of “News” Scott Livingston and regional “News” Director Lame Michaelson brought in to threaten change or else and to force budget cuts on the station…. Check
Ignore basic conventions of good, ethical journalism in the guise of providing original content… check
High story count over any in-depth look at local stories… check
Combine ratings info from both stations to get an inflated report of “ratings growth” immediately after changes were made… check
Use more content from other Sinclair markets in the state, coupled with corporate propaganda must run stories… check
Move around the studio, avoid sitting at an anchor desk, because “why not?”… check
More unscripted moments in the newscast because writing is hard… check
More fluff AKA “good news”… check
Use more “user generated content” (video and photos sent in via ChimeIn)… no need to have real photojournalists out in communities anymore… check
TikTok… yep more dancing videos from anchors
Cut down weather… check
Do weather outside… yeah, do a weather patio and pretend that it hasn’t been done before… check
Do away with topical on-air promotion of anything of value in newscasts, because sales needs the time to sell more bottom rate commercials… check
Give it a year, corporate blames local station staff, fires most of the news staff, and replaces local newscasts with the poorly produced “The National Desk” broadcasts… still to come
It would be nice for so-called broadcast industry reporters like Paul Greeley to be less in bed with Sinclair and to do more actual reporting of the impact of these mega broadcasters on the lack of actual journalism in local markets.
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