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ABC 12 new slogan

Discussion pertaining to the Tri-Cities, Flint, Mt. Pleasant, and Bad Axe
matt1
Posts: 562
Joined: Sun Apr 24, 2016 12:53 pm

ABC 12 new slogan

Post by matt1 » Sun Feb 02, 2020 12:36 am

WJRT ABC 12 "Your Trusted Source" is NOW "First, In - Depth, Everywhere" on their website!!



sinklair
Posts: 429
Joined: Sun Dec 08, 2019 11:59 am

Re: ABC 12 new slogan

Post by sinklair » Sun Feb 02, 2020 2:27 am

Sounds like talking points from a news consultant



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 7:14 am

sinklair wrote:
Sun Feb 02, 2020 2:27 am
Sounds like talking points from a news consultant
They are struggling to right the ship over there. Never gonna happen.
If you worked there for one week, you would RUN back to your station.



whitebalance
Posts: 44
Joined: Sun Jan 02, 2005 9:46 pm

Re: ABC 12 new slogan

Post by whitebalance » Sun Feb 02, 2020 7:50 am

The slogan should be " Your Trusted Public Access Channel for News".

Unless they fix the lack of experienced talent, unenthusiastic anchors and the weekend news, they will be that public access channel.

Gray is showing they should not own TV stations.



R Bedell
Posts: 363
Joined: Fri Jun 27, 2014 8:26 am
Location: Mid Michigan

Re: ABC 12 new slogan

Post by R Bedell » Sun Feb 02, 2020 8:04 am

Calling a turd by a different name, doesn't mean anything changed.



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 8:27 am

PV’s running a 65 market station like the 176 Elmira one he came from. “You guys rock!”



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 8:30 am

whitebalance wrote:
Sun Feb 02, 2020 7:50 am
The slogan should be " Your Trusted Public Access Channel for News".

Unless they fix the lack of experienced talent, unenthusiastic anchors and the weekend news, they will be that public access channel.

Gray is showing they should not own TV stations.
Yes. Gray is a dismal group. :barf



User avatar
TheForce
Posts: 627
Joined: Sat Mar 31, 2007 6:12 pm

Re: ABC 12 new slogan

Post by TheForce » Sun Feb 02, 2020 9:27 am

I am confused as to why local channels have to emphasize news in their monikers. After all they are not a news network and the majority of their programming is NOT news.



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 9:45 am

TheForce wrote:
Sun Feb 02, 2020 9:27 am
I am confused as to why local channels have to emphasize news in their monikers. After all they are not a news network and the majority of their programming is NOT news.
Just a way to establish an identity
that’s different from the other guy. 12 has has so many identities they have schizophrenia.



User avatar
MWmetalhead
Site Admin
Posts: 3397
Joined: Sun Oct 31, 2004 11:23 am

Re: ABC 12 new slogan

Post by MWmetalhead » Sun Feb 02, 2020 10:44 am

Sounds like talking points from a news consultant.
Agreed. Perhaps the same trash consultant WDIV in Detroit was using over a decade ago? ("Local 4 is Everywhere" the anchors would proclaim repeatedly during the newscast. )


Caroline Beasley is ruining WRIF. What a bitch!!!

sinklair
Posts: 429
Joined: Sun Dec 08, 2019 11:59 am

Re: ABC 12 new slogan

Post by sinklair » Sun Feb 02, 2020 10:47 am

5 has more gimmicks than the other stations combined, but it seems to work since they remain the dominant #1 station in the Flint-Saginaw DMA. I don’t get it, but it’s what works.



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 10:56 am

sinklair wrote:
Sun Feb 02, 2020 10:47 am
5 has more gimmicks than the other stations combined, but it seems to work since they remain the dominant #1 station in the Flint-Saginaw DMA. I don’t get it, but it’s what works.
They may be #1, but only because viewers
are creatures of habit. It will take an act of God to get most people to change the news they watch.
Thankfully, that act of God is in the form of PV and SO.
Time will tell.



lovinlife101
Posts: 3623
Joined: Fri Jul 08, 2011 11:53 am

Re: ABC 12 new slogan

Post by lovinlife101 » Sun Feb 02, 2020 12:48 pm

The latest strategy is simply “This is home! Jump! Jump!”

The visuals are what everyone thinks of when someone says, “Flint, Michigan.” Sledding. Lots of sledding. When anyone says “Flint, Michigan” the first thing everyone thinks of is not insoluble crime, crippling corruption in all public offices, record-breaking poverty, high school graduates in the single percentages, public access commercial television news operations, no. It’s SLEDDING!!!!

THIS IS HOME!!!!



Beerbong
Posts: 350
Joined: Tue Dec 31, 2019 7:44 pm

Re: ABC 12 new slogan

Post by Beerbong » Sun Feb 02, 2020 1:01 pm

lovinlife101 wrote:
Sun Feb 02, 2020 12:48 pm
The latest strategy is simply “This is home! Jump! Jump!”

The visuals are what everyone thinks of when someone says, “Flint, Michigan.” Sledding. Lots of sledding. When anyone says “Flint, Michigan” the first thing everyone thinks of is not insoluble crime, crippling corruption in all public offices, record-breaking poverty, high school graduates in the single percentages, public access commercial television news operations, no. It’s SLEDDING!!!!

THIS IS HOME!!!!
I hate that campaign! Viewers were even complaining about it. It is a Gray thing.



lovinlife101
Posts: 3623
Joined: Fri Jul 08, 2011 11:53 am

Re: ABC 12 new slogan

Post by lovinlife101 » Sun Feb 02, 2020 1:10 pm

Where else are their stations? Palm Beach?

SLEDDING!!!! MORE SLEDDING!!!!!



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