Post
by sinklair » Tue Mar 10, 2020 10:31 pm
Thanks, Beer, for the compliment that you think I’m the best journalist in the market. I appreciate you’d consider me in the ranks of good people like Bill Harris, Mike Woolfolk, Joel Feick and others who have put their heart and soul into 25-66 only to be pooped on by management. Others like Drew Moore, Jennifer Proffit, Sarah Jaeger, Sadie Hughes, Kelli Taylor, Sherisse Thompson, Amanda Chodnicki, Jamie Kagol, Femi Redwood, Nick Russo, Kristen Aguirre, Jeanna Trotman, Tom Eschen, Ilse Lujan Hayes, Courtney Wheaton, Walter Smith Randolph, Josh Marshall, Kyle Mitchell and many others have left in the past couple of years. And that list doesn’t include the many, many behind the scenes personnel like producers, editors, photographers, digital staff, directors, engineers, and master control ops who also have sought employment at other bigger market stations to get away from 25-66’s disfunction. This is not normal turnover... even for a medium sized market like Flint. It is the symptom of the disease that plagues Pierson Road. However, instead of addressing the underlying issues that have resulted in mass staff exodus, 25-66’s management just buries its collective brain cell (singular) in the ground.
I want to correct you on one point. My coworkers aren’t idiots as you claim. They are hard working, only to be undermined by incompetent management.
Let me educate you once again on a point you fail to have an adequate or comprehensible comeback... Sinclair has owned 66 for decades. It’s owned 25 for 6 years. What have they got for that effort? A #3 and 4 station in the market with declining ratings and declining revenue.
So who’s to blame? Simple... the management that can’t formulate a successful growth strategy. Name one ratings based strategy they’ve employed in the last couple of years that has resulted in turning around the Titantic. You can’t.
And it’s not like 5 & 12 are setting the world on fire. Yet 25-66’s accountant in chief believes the lame rebranding campaign (Mid-Michigan NOW!), lame outreach (Health Expo), lame programming (Cornhole Tournament) and hiring the least experienced and least paid employees on and off camera will fix the low morale, declining ratings and declining revenue.
The only solution is a complete purge of the top management and bring in new managers with new ideas who actually value the input of employees. In other words a complete reversal of the current regime.