Nielsen audio #'s for Grand Rapids

[MWmetalhead]

WGRD nears its all time record high since going Rock in the late 00s.

WLHT and WHTS remain stuck in the low 2's. In the case of WLHT, they are at or near their all-time record low since adopting the WLHT call sign roughly 40 years ago.

Magic 104.9 reaches a new record high.

Blunder picks up a half share. A 1.6 share is still pathetic.

WBFX comes back down to earth, dropping 1.2 shares. WGVU-FM climbs from a 0.6 to a 1.4 share.

Not much noteworthy movement elsewhere. WOOD Radio remains well below its long term average.

https://radioinsight.com/ratings/grand-rapids/

[TC Talks]

WNWZ pulls a 3.4?

[MWmetalhead]

That would be Magic 104.9 (the FM translator for 1410 WNWZ is W285FO at 104.9 FM).

They've cracked a 3 share once or twice before, but it's been at least a few years since it last happened. They usually score in the 1.5 to 2 share range.

Will be interesting to see if this result proves to be an aberration or represents a legitimate pivot point in ratings performance.

[Greg Buben]

I'll start out by mentioning that WNWZ making the top ten is good for them and that raises the question of when will a
commercial FM station of at least 3,000 watts in G.R. go urban? When you think about it Muskegon, The Kalamazoo-BC
area, and Lansing all have U/C on FM commercial stations as opposed to the 104.9 FM repeater of WNWZ-AM 1410. I know
those FM stations are weaker FM's but still G.R. is number 2 in MI and number 68 in the USA. Therefore somebody should
try it. Meanwhile Town Square only had one other successful station and as always that's WGRD with active rock. The
others in the chain WFGR (aka "The Grand"), The River, and their 50,000 watt WLHT all were in the 2% range. Perhaps
Town Square should consider making changes with their stations except for WGRD.
Meanwhile the only Cumulus station to make the top ten was WLAV coming in at number five with a 4.5% share. I still
say that without any classic rock competition WLAV should do better than a 4.5% share. I still say that Cumulus should
change their other stations in the market starting with their "Thunder Country" nonsense on 107.3 FM.
Meanwhile I-Heart had half of the top ten stations with B-93 the most listened to station not only in The I-Heart cluster
but also above all commercial stations. I actually thought that B-93 might drop some due to no B-93 Birthday Bash
this past June. Apparently the lack of one had no effect on the station at all. I-Heart will continue dominating the
commercial radio market and B-93 especially will continue being successful with its loyal audience.

[TC Talks]

Who would advertise on Urban in West Michigan?

Listeners are not important if there is no advertising.

[format this]

Greg, weaker FM’s? 102.5 is 250 watts (WKFR-HD2), and 95.5 is a 200-watt translator for 1660. And what is it with you and competition? This isn’t 1980 anymore.


Sent from my iPhone using Tapatalk

[MWmetalhead]

Well, 104.9 licensed to Marshall is a Class A.

Of course, the programming found on 102.5 K'zoo, 95.5 K'zoo, and 104.9 Marshall / BC is Urban AC. Ditto 100.1 Muskegon (class A signal).

104.9 in GR is current-intensive hip-hop. Totally different music format from the others.

I think Urban AC on a class A or even class B signal in the GR market could work, especially if a lot of crossover hits are featured.

[48125er]

If townsquare was smart, they’d put WNWZ on 100.5, the WFMK clone on 100.5 is proving NOT to be successful, I suspect the grand will be a 1.9 as well next book.

[Willie108]

The only thing Townsquare cares about are hits to their station web sites.

[espy82]

Am I missing something? I see the ratings. The sports station that Jumbo is on had a 1.2. I just saw on FB and X that he’s running his mouth about the best numbers in 22 years. Were his ratings that bad before or is he lying again to dupe the advertisers?
I really wish we had options for sports radio. Grateful for satellite

[MWmetalhead]

Without daypart specifics, it is tough to say.

What's funny is neither his show nor the morning show are listed anywhere on the on-air schedule on the station's website. Great quality control, iFart!

(There are links to the morning show and afternoon show elsewhere on the site, I will note.)

https://961thegame.iheart.com/schedule/friday/

Tough to get quality sports radio programming on a local level in a forgettable medium sized market that is home to zero power conference collegiate teams and zero major league teams.

Really, you need to be in a market where at least two of the big four pro leagues are represented to have any chance at a consistently good sports/talk station. A market such as Green Bay is perhaps an exception to the rule.