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September Ratings

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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MWmetalhead
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Joined: Sun Oct 31, 2004 11:23 am

Re: September Ratings

Post by MWmetalhead » Tue Oct 25, 2022 6:16 am

Active-leaning rock would sound horrible alongside the station's incumbent material, so I'd have to give that proposition a big "NO" vote.

I think the demographic that station targets is simply using the FM radio ecosystem less & less as time passes by.

There may also be some Nielsen sampling quirks going on locally.



jaywmi
Posts: 38
Joined: Tue Sep 06, 2022 8:37 am

Re: September Ratings

Post by jaywmi » Tue Oct 25, 2022 11:37 am

In my defense, I didn't mean to add it to the existing product; I was hypothesizing a complete format pivot.

But, yeah, I agree...maybe they're just polling different parts of the area (i.e. outside of downtown or the north-east end) that would be less receptive to this sort of station...or Spotify/Sirius XM is looking mighty good these days.



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