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That didn't last long...

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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MWmetalhead
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That didn't last long...

Post by MWmetalhead » Mon Feb 28, 2022 11:22 am

Shits 96.5 in Kalamazoo has already abandoned CHR/Pop.

This morning, the station evidently pivoted to Hot AC with a pronounced Modern AC lean.



Mega Hertz
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Re: That didn't last long...

Post by Mega Hertz » Mon Feb 28, 2022 1:24 pm

That's what she said.


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Michigan Media
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Re: That didn't last long...

Post by Michigan Media » Mon Feb 28, 2022 6:26 pm

MWmetalhead wrote:
Mon Feb 28, 2022 11:22 am
Shits 96.5 in Kalamazoo has already abandoned CHR/Pop.

This morning, the station evidently pivoted to Hot AC with a pronounced Modern AC lean.
This is not new. WZOX has been sporting a Hot AC playlist since late last year. However, the Modern AC lean may be a newer addition.



ChrisWL1980
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Re: That didn't last long...

Post by ChrisWL1980 » Tue Mar 01, 2022 12:21 am

Hits 96.5 always reminded me of what Midwest did with i92.9 in Lansing toward the end - lots of recurrents and Hot AC gold most CHRs backed away from years ago (i.e. Kelly Clarkson). I figured it as a loser from day one.

It looks like they jettisoned a lot (not all) of the rhythmic stuff they were playing before and replaced it with AAA currents/recurrents and softer 90s-10s alternative. Reminds me a lot of Cleveland's failed "JenY". The modern AC lean, according to the play log on their web site, has existed at least a month.



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MWmetalhead
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Re: That didn't last long...

Post by MWmetalhead » Tue Mar 01, 2022 6:07 am

Thanks for the info. The current music mix is certainly unique. I do not expect it to perform any better than the CHR format it replaced.



gotigers
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Re: That didn't last long...

Post by gotigers » Sat Mar 05, 2022 9:19 pm

I listen to WZOX a lot. They have skewed more toward Hot AC for months (lots of songs from 10-20 years ago on the playlist), but I've definitely noticed a heavier lean to alternative songs from the past 20 years within the past month or so. I used to know a lot of the older pop songs they'd play, but I'm finding myself listening and not knowing a lot of these more alternative songs. For a while after hearing so many "new" alternative songs I was thinking alternative is the new pop or something, but nope. I looked up a few of the "new" songs I had never heard before, and I found out they were all 15 years old. Whoops.



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