Yeah a rebuild definitely wasn’t needed. Scripps has had it out for every former Tribune station since day one, although it’s unclear why exactly. Fox 17 had grown in ratings over the past few years to a solid #2 in a number of hours, often #1 in mornings. Scripps came in and, for no discernible reason, changed everything and acted like they knew how to do it “right.”
They are quite self-important in their plans and brag about themselves a lot, but it’s quite confusing why, since nearly every station of theirs is 3rd or 4th place. We were constantly told to emulate their Milwaukee station (their golden child) which is in FOURTH EFFING PLACE. Corporate spends time patting each other on the back when they have no idea what it’s like to run an actual newsroom.