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Grand Valley Sports Now On Cumulus...

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
Trophyhead
Posts: 392
Joined: Mon Dec 06, 2004 6:36 am

Grand Valley Sports Now On Cumulus...

Post by Trophyhead » Mon Apr 26, 2021 10:20 am

iHeart West Michigan is body scarce, Cumulus hasn't many (any?) collegiate sports properties to compete for station time with the Lakers on Saturdays, so, across the street goes the Grand Valley brand.

https://www.mlive.com/sports/2021/04/gr ... ce=twitter



since16
Posts: 35
Joined: Wed Mar 18, 2020 7:33 am

Re: Grand Valley Sports Now On Cumulus...

Post by since16 » Mon Apr 26, 2021 11:06 am

Quote from the article: "...ability to cross promote our events on Hot FM 105.3, which is the third most listened to radio station in the area..."

What?



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MWmetalhead
Site Admin
Posts: 11873
Joined: Sun Oct 31, 2004 11:23 am

Re: Grand Valley Sports Now On Cumulus...

Post by MWmetalhead » Mon Apr 26, 2021 6:28 pm

It's obvious that either (a) GVSU is paying Cumulus for the air time or (b) Cumulus agreed to devote air time to GVSU athletics as a form of non-cash consideration in exchange for receiving tower space on the WGVU-TV tower.

Few people in West Michigan care enough about Division II football to listen to it on the radio.

I'm not sure how 97 LAV's ratings normally fare on Saturdays during college football season, but the presence of GVSU football is sure to drive away the vast majority of folks who normally would listen.

105.3 Hot FM probably is #3 when it comes to cume. Back in 2014/2015, when the station was at its ratings peak, it was #1 at times in that department (edging out WSNX barely).



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