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December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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MWmetalhead
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December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by MWmetalhead » Thu Jan 21, 2021 7:07 am

Gen Z and millennial listeners simply don't use radio very often for music when they are not commuting, unless they are listening to their favorite morning show.

I cannot remember the last time WSNX was in the upper 3's in ages 12+! I want to say it was in the early 90's, when the station was still based in Muskegon and known as 104.5 Sunny FM. They've had a number of surveys where they finished in the 4's in the past 20 years, but I'm pretty certain they've previously never failed to crack a 4 share during that time. Wow.

Other highlights:
- Newsradio WOOD edges out B93 for top honors;
- Michigan Radio WVGR remains near record high levels;
- Christmas music helped both Star 105.7 (who saw a nice surge) and 100.5 The River;
- WFGR is doing well once again; sister station WLHT saw one of its worst books of the past decade;
- Big 101.3 is getting tiny ratings;
- Thunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.
- ESPN 96.1's ratings are also in the dirt, but Thunder 107.3's performance (given its very mainstream music format) is the most embarrassing of the bunch.
- No one is listening to the Ticket.


https://ratings.radio-online.com/content/arb127


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Trophyhead
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by Trophyhead » Thu Jan 21, 2021 8:57 am

I do wonder if "Real Oldies 1480 and 850" WGVU-AM's 1.1 is a high-water mark, since they took up this presentation what, 12 years ago.

I listen to it, as it fits my demographic and I find more songs I want to hear there, versus "The Q" or rimshot classic hit signals. If I am trying to find the Spartans, I would tune in "Big 101.3," but was not there to seek and stay with its music.

Newsradio WOOD AM/FM is something of a misnomer, as there's a negligible amount of content gathering going on there, mostly a dispensation of network sources and WOOD-TV audio repackaging.



option1
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by option1 » Thu Jan 21, 2021 10:24 am

The 3 music stations Lite, SNX, and Hot are definitely struggling. SNX has lost its identity, Hot never had an identity, and Lite is caught in a bad music cycle in which they don’t “own” any records. Flipping around to all 3 stations and hearing the same Justin Bieber song in a quarter-hour is tiring for the average listener, especially when the content between the records is either weak or non existent. Listeners are turned off...literally.



originalzzmfmjock
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by originalzzmfmjock » Thu Jan 21, 2021 12:59 pm

The 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.



jesusjenny
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by jesusjenny » Thu Jan 21, 2021 4:34 pm

Real Oldies is also now on 95.3 in GR too. Sounds good - should only help!

Not surprising about Mich Radio. It's a full service station with LIVE bodies and real news from 5AM-8PM. Makes a difference.



IIN4MU
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by IIN4MU » Fri Jan 22, 2021 12:03 am

Another stellar performance for the Cumeless stations. What a joke.



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48125er
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by 48125er » Fri Jan 22, 2021 12:27 am

At least 101.3 sounds better than it did before, 106.1 is tied with a peashooter classic hits station that barely comes into kent county, :lol :lol also hilarious 105.3 is tied with a rap station.

94.5 remains steady.



ftballfan
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by ftballfan » Fri Jan 22, 2021 8:51 am

The Ticket is also tied with:
- WTKG, an AM-only radio station with no translator
- Lansing's NPR member station that barely gets into Kent County

WLCS has a decent signal in parts of Ottawa County, which is in the market.



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MrsWarmth
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by MrsWarmth » Fri Jan 22, 2021 3:49 pm

MWmetalhead wrote:
Thu Jan 21, 2021 7:07 am
Thunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.
These are long term moves, you can't expect results after just two years. This is part of a long term plan to dominate Grand Rapids.



bugzapper
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by bugzapper » Fri Jan 22, 2021 4:54 pm

originalzzmfmjock wrote:
Thu Jan 21, 2021 12:59 pm
The 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.
Real Oldies: Bob, Bob, Rob, Bob :D



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MWmetalhead
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Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!

Post by MWmetalhead » Fri Jan 22, 2021 6:37 pm

These are long term moves, you can't expect results after just two years. This is part of a long term plan to dominate Grand Rapids.
Gee - the plan seems to be working great so far! (Your country brand withered from a 4.1 share to a 1.1 share.)

A continuous loop of dog farts on a 50 kW signal can probably fetch a 1.1 share.

Even the abortion known as Young Country 96 earned better numbers than that, and they had three other country signals with which to compete for ears (B93, WCUZ and WMUS).


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