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Local iHeartRadio Firings

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
Freqman
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Location: Watervliet

Local iHeartRadio Firings

Post by Freqman » Tue Jan 14, 2020 4:31 pm

As part of a nationwide restructuring, cuts have begun. Local jock pages have been removed from station websites across the country while the layoffs take place.

Locally Dave Conrad of B93 has confirmed he's no longer employed via his facebook page. Other cuts reported in building, but not confirmed.



Shud Abeen AChef
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Re: Local iHeartRadio Firings

Post by Shud Abeen AChef » Tue Jan 14, 2020 8:01 pm

So sorry for Conrad. Exchanging what’s worked for what iHeart thinks will work in the future? Given its decision-making track record, count on continued poor investments, bland programming, and the inability to attract an audience that means something.


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Shud Abeen AChef
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Re: Local iHeartRadio Firings

Post by Shud Abeen AChef » Tue Jan 14, 2020 8:02 pm

So sorry for Conrad. Exchanging what’s worked for what iHeart thinks will work in the future? Given its decision-making track record, count on continued poor investments, bland programming, and the inability to attract an audience that means something.


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option1
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Re: Local iHeartRadio Firings

Post by option1 » Tue Jan 14, 2020 8:05 pm

This might go down as the worst single day in the history of radio.

What is even scarier is that radio is a copycat business. Iheart has established a new model for others to follow. It is more likely to get worse.
Last edited by option1 on Tue Jan 14, 2020 8:11 pm, edited 1 time in total.



CJ
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Location: West Michigan

Re: Local iHeartRadio Firings

Post by CJ » Tue Jan 14, 2020 8:09 pm

So sad! It’s hard to believe radio could get worse!

Hope to hear him back on the radio again soon.



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MWmetalhead
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Re: Local iHeartRadio Firings

Post by MWmetalhead » Tue Jan 14, 2020 8:38 pm

Most of the cuts seem to be in the mid sized markets. A couple people in Toledo and Dayton got whacked, too.

I suspect the RIFs for traffic/sales and management will be as significant or even moreso.

It looks like the small market stations will be even more cookie cutter than they are now.

Detroit already largely controls GR and Toledo. iFart seems to be rolling out that same model across the country now. I'm sure Minneapolis will run Eau Claire now, Milwaukee or even Chicago will run Madison, etc.


Caroline Beasley is ruining WRIF. What a bitch!!!

blakeharms
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Re: Local iHeartRadio Firings

Post by blakeharms » Tue Jan 14, 2020 9:39 pm

I will be very curious to see if B-93 and WOOD radio's ratings stronghold remains in the next few months... Conrad is a significant loss for that station and Rick Albin was a great addition to the morning show. I have a feeling the tides could begin to turn. I can't help but wonder if this could be the break that Thunder 107.3 needs... now is the time for them to promote the heck out of their station...



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MWmetalhead
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Re: Local iHeartRadio Firings

Post by MWmetalhead » Tue Jan 14, 2020 10:33 pm

I can't help but wonder if this could be the break that Thunder 107.3 needs... now is the time for them to promote the heck out of their station...
WSNX lost a bunch of people a while back and Hot-FM made zero headway against them.

I doubt this situation will be any different. As long as the imbeciles inside Cumulus GR remain entrenched, I see very little risk of Thunder 107.3 ever becoming competitive with B93.

The frequency switch from 94.5 to 107.3 was so horribly mismanaged that an institution of higher learning should write a case study about it!


Caroline Beasley is ruining WRIF. What a bitch!!!

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MWmetalhead
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Re: Local iHeartRadio Firings

Post by MWmetalhead » Tue Jan 14, 2020 10:38 pm



Caroline Beasley is ruining WRIF. What a bitch!!!

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MWmetalhead
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Re: Local iHeartRadio Firings

Post by MWmetalhead » Wed Jan 15, 2020 7:01 pm

The PD / afternoon drive host at WSNX, Aly, was also fired.

I suspect someone from Detroit or Chicago will VT afternoons, and programming chores will probably be handled either by Detroit or some corporate hub.


Caroline Beasley is ruining WRIF. What a bitch!!!

ADD in TC
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Re: Local iHeartRadio Firings

Post by ADD in TC » Thu Jan 16, 2020 2:31 pm

Mark Dixon with 30 plus years on WMUS is also gone.



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Mickey Lolich
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Re: Local iHeartRadio Firings

Post by Mickey Lolich » Thu Jan 16, 2020 4:58 pm

Here is the running list of iFart/iHeartless fatalities.

https://radioinsight.com/headlines/1832 ... edia-cuts/

How many friends or former co-workers can you spot?


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MWmetalhead
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Re: Local iHeartRadio Firings

Post by MWmetalhead » Thu Jan 16, 2020 9:44 pm

MLive article regarding Mark Dixon:

https://www.mlive.com/news/muskegon/202 ... s-job.html

Anyone know if any on-air personalities at WMRR were impacted?


Caroline Beasley is ruining WRIF. What a bitch!!!

ftballfan
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Re: Local iHeartRadio Firings

Post by ftballfan » Fri Jan 17, 2020 10:32 am

Mickey Lolich wrote:
Thu Jan 16, 2020 4:58 pm
Here is the running list of iFart/iHeartless fatalities.

https://radioinsight.com/headlines/1832 ... edia-cuts/

How many friends or former co-workers can you spot?
Seems like a sizable number of those that were let go had many years in. It makes me wonder if there were some buyouts for the longer-tenured employees.



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