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Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
sand2dunes
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Joined: Fri Dec 21, 2018 2:50 pm

Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Post by sand2dunes » Sat Nov 09, 2019 12:17 am

Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)
https://ratings.radio-online.com/content/arb127



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MWmetalhead
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Joined: Sun Oct 31, 2004 11:23 am

Re: Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Post by MWmetalhead » Sat Nov 09, 2019 5:59 am

The numbers are monthly now, not quarterly.
(Edit - I was wrong; Sand2Dunes is correct. See clarification below.)

WTNR's numbers remain a complete debacle, and in a ratings period where only a few weeks' worth of WLAV's personality changes are taken into account, the station's ratings reached their weakest levels in quite some time. Will next month's book produce even weaker ratings? Too soon to say. (It's also too soon to say if the personality changes are truly responsible for WLAV's ratings decline.)

I cannot recall WFGR ever being with 0.3 shares of WLAV.

WBFX remains a laughing stock; it's clear iHeart doesn't give two shits about the station.

WCSG is kicking everyone's ass; the AC and Hot AC stations in town are suffering as a result.


Fire Blashill!!!!

Radio Sucks
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Re: Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Post by Radio Sucks » Sat Nov 09, 2019 10:01 am

Two quick notes:
The numbers are monthly now, not quarterly.
Released monthly, still represent 3 months worth of diary entries.

Also note in a previous thread how the "December" book will only represent about 10% of actual December listening.



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MWmetalhead
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Re: Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Post by MWmetalhead » Sat Nov 09, 2019 11:23 am

I'll be damned; I completely misread the articles describing the changes!

Thanks for the info.

The Radio-Ink article, which largely regurgitated the Nielsen press release on the matter, left out the important sentence at the end of the Nielsen press release (the one immediately before the "About Nielsen" section), hence my confusion.

https://www.nielsen.com/us/en/press-rel ... o-markets/

https://radioink.com/2019/08/13/continu ... -launches/

I also just saw your excellent & highly informative post on the thread that Blake Harms started; thank you for the info.


Fire Blashill!!!!

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48125er
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Re: Oct 2019 Nielsen Audio Quarterly Report (Updated: 11-08-19)

Post by 48125er » Mon Nov 11, 2019 3:00 pm

What a joke, Peashooter 104.9 beats out 50kw 101.3 and 107.3 by a longshot, I Imagine 94.5 the Q's ratings are likely high 1's low 2's



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